2R4T (Tour for tea) Tea Brand by Qin Zhen, Li Binglin, Mo Meiyin |
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| DESIGN DETAILS | |||||
| DESIGN NAME: 2R4T (Tour for tea) PRIMARY FUNCTION: Tea Brand INSPIRATION: Tea in China and even in the hearts of people all over the world, is an important spice in life. In China, the history of tea can be traced back to 4,700 years ago. Now, as Gen Z gradually becomes the backbone of the consumer market, China's tea market will usher in a period of vigorous innovation. The single, traditional way of drinking tea for thousands of years will be revolutionized. UNIQUE PROPERTIES / PROJECT DESCRIPTION: As The newcomer of innovative TEA drinking methods, 2R4T brand hopes to break through people's conservative cognition of Chinese TEA with The integration of tradition and innovation and put forward The slogan of "The New Gen of TEA (TEEN)". We hope people can drink tea easily and enjoy it, and launch two innovative products, tea capsule and instant cold extract tea. Finally, Finally, we believes that everyone is a NEW TEEN of The Times by embracing innovation and enjoying life. OPERATION / FLOW / INTERACTION: Focus on online sales and create new tea suitable for social media communication. PROJECT DURATION AND LOCATION: November 11, 2020 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Innovation, Chinese tea, Sustainable RESEARCH ABSTRACT: Discard the "antique" taste of traditional Chinese tea and even Oriental tea, such as landscape painting, ukiyo-e painting and other artistic forms of expression, and establish a 2R4T tea culture by creating symbols and communicating with consumers through such symbols. Graphically, create a "thumb" play a play of fun action, build brand and young consumers interactive relationship; In color, the dark brown brewed by tea and the bright yellow and blue form a strong color contrast. CHALLENGE: We should not only create good tea, good service, for consumers to bring simple tea beautiful daily, we should also be kind to our environment. To achieve this mission, we take sustainability as our vision. At present, the brand is in its initial stage. The story of the cycle mainly revolves around the product, from growth to frying and finally becoming tea powder. We watch the 2G of tea powder slowly melt with water without leaving any trace. In the future, our circular story will be gradually improved, allowing more other brands and consumers to participate in it, centering on tea, of course. ADDED DATE: 2020-06-02 07:17:13 TEAM MEMBERS (3) : Qin Zhen,, Li Binglin, and Mo Meiyin IMAGE CREDITS: Qin Zhen, Li Binglin, Mo Meiyin, 2020. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Tour For Tea Biotechnology Guangzhou Co. Ltd. PROFILE: The 2R4T (Tour for Tea) offers tea products and services that blend the new and the traditional |
| AWARD DETAILS | |
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2r4t (tour For Tea) Tea Brand by Qin Zhen, Li Binglin, Mo Meiyin is Runner-up for A' Design Award in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Qin Zhen, Li Binglin, Mo Meiyin. · Click here to register inorder to view the profile and other works by Qin Zhen, Li Binglin, Mo Meiyin. |
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