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Lamborghini Zhengzhou Exhibition Center by Chuan Wang |
Home > Winners > Design #99902 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
CW: The concept design of the Lamborghini exhibition center is inspired by Lamborghini’s classic vehicle type iteration; The building emphasizes a strong visual and spatial momentum created through the form, a strong, dynamic, twisting volume which is a result of use of 60 degrees angles which draw a strong relation to the surrounding site, creating a completely new type of architectural landmark.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
CW: Selection of the site is a departure from Lamborghini’s usual strategy, located in a city center location in a shop front which only offer limited options for how realization of the exhibition center space. So we made effort to settle this issue and figure it out, we want to make some differences in the limited and special space.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
CW: Our design represents the sensation of the site brought by Lamborghini’s handling performance. The architecture conforms to the site, creating continuous surface and integration of windows, establishing an interweaving between the building and surrounding site.The building expresses a unique DNA that is special to this site and culture of Lamborghini. This design embodies our consistent design principles and was approved by Lamborghini in the first meeting.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
CW: Out client is Automobili Lamborghini S.p.A, Zhengzhou Zhongyue Lamborghini Trading Co Ltd. And this Lamborghini exhibition center in Zhengzhou China is Lamborghini’s third independent designed exhibition center globally, after Milano and Dubai, which is unprecedented and has much value.
FS: What made you design this particular type of work?
CW: Lamborghini, one of the best known automobile manufacturers in the world for its super car, which works tirelessly pushing the envelope and evolving the company’s corporate culture, creating a series of dream sports vehicles. Lamborghini has over one hundred dealerships throughout the world, but only fee embodies a unique architectural design. So we decided to design this special and useful sales center for our client.
FS: Who is the target customer for his design?
CW: Out client is Automobili Lamborghini S.p.A, Zhengzhou Zhongyue Lamborghini Trading Co Ltd. And also this design about sale center of cars can help us gain more reputation.
FS: What sets this design apart from other similar or resembling concepts?
CW: Mainly the position selection of this design is different from others, which not only show our understanding of the Lamborghini’s corporate culture, but also present our advanced design principles and tools.
FS: How did you come up with the name for this design? What does it mean?
CW: It’s very simple and easy to understand, just the main function plus the brand’s name. And it’s also consistent with our design thoughts, determined proportions and clear contours.
FS: What is the most unique aspect of your design?
CW: The design starts with drawing inspiration from Lamborghini supercars’ powerful lines and dynamic angles. This logic is super imposed over the site, making use of parallelograms and triangles as a base language and expanding from there responding to the site. The entire building is surrounded by a continuously revolving facade. From inside, visitors can engage in a type of spatial dialogue with the exterior environment through the windows unique design and spatial characteristics of the windows. Walking inside the building has the same allure or driving a special “super car”, while maintaining a spatial relationship between indoors and outdoors views.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
CW: PMA (PolyMorphArchitects) is the design team and I’m the partner in charge. We have architecture and interior design team in addition to landscape design Team.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
CW: Since this is a car sales center, we fully consider about different needs and rationally arrange the space. We researched similar sales and exhibition center and also tap the difference of ours. In the end, the building includes four main functional spaces: new car exhibition area, services and maintenance area, VIP Lounge and management office.And the first and second floor are connected reasonably and conveniently and create more potential space.
FS: What are some of the challenges you faced during the design/realization of your concept?
CW: Like an inverted triangle, the site for the new building is located near the airport highway at South Third Ring Road in the Zhengzhou New Zone adjacent to a 24-meter high existing building to the north with green park space located to the south, covering an area of less than 1000 m2. The biggest challenge of this project is how to mediate between these two conditions within limited space, combining the features of the site to create a building that can reflect Lamborghini’s corporate spirit and creating a truly exceptional design that is convincing to Lamborghini’s headquarter in Milan.
FS: How did you decide to submit your design to an international design competition?
CW: First, as the world’s most prestigious and influential design accolade, A’ Design Award and Competition represents authority and professional recognition. And our collaborative company PLASMA studio in addition to some superior companies in China have applied it before, we are aware of its benefit and also want to spread the influence of our project, so we made great effort to prepare.
FS: What did you learn or how did you improve yourself during the designing of this work?
CW: The most important part is to fully understand the brand and company. Only by correctly putting ideas and thoughts into practice can the design have profound functions and meaning. Determined proportions, clear contours, precise lines and pure surfaces are DNA characteristics of design reduced to its very essence, which give us more inspiration.
FS: Any other things you would like to cover that have not been covered in these questions?
CW: PMA is a cross-boundary office focused on glocal design, with a range of design disciplines spanning multiple scales. This practice works are combined with the world's cutting-edge academic research, reflecting the exploration of today's social and economic development and urban environment. And our further goal is to apply the advanced digital technology to the whole design process in combination with the exploration of landscape urbanism.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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