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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Britta Schwalm (BS) for A' Design Awards and Competition. You can access the full profile of Britta Schwalm by clicking here. Access more information about the award winning design Mystery and Confession here. |
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Interview with Britta Schwalm at Monday 11th of May 2020 FS: What is the main principle, idea and inspiration behind your design? BS: It is all about Love. I tried to make Love touchable. I tried to make a mysterious feeling comprehensible and confess-able. FS: What has been your main focus in designing this work? Especially what did you want to achieve? BS: My focus was to transform an invisible feeling into a concrete shape And good design. FS: What are your future plans for this award winning design? BS: My plan is to sell the jewellery. Mystery and Confession will be produced individually for each couple. FS: How long did it take you to design this particular concept? BS: Mystery and Confession are a spin-off of the Talibea-Collection. Talibea was founded in 2015. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? BS: Mystery and Confession are the answer to the question of how to show an universal feeling in it’s all-embracing complexity. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? BS: The jewelleries will be sold exclusive by me. FS: What made you design this particular type of work? BS: I designed this jewelleries to produce wearable emotions. Jewels should always represent emotions, I think. FS: Where there any other designs and/or designers that helped the influence the design of your work? BS: Martin Schellhas helped me with the 3D-data. FS: Who is the target customer for his design? BS: Couples, Friends, All people that want to confess a mysterious feeling. FS: What sets this design apart from other similar or resembling concepts? BS: The design is hidden inside the rings. Instead of seeing it, you can feel it. FS: How did you come up with the name for this design? What does it mean? BS: The name resembles the main function: confessing a mysterious feeling. FS: Which design tools did you use when you were working on this project? BS: Pencil and paper, than 3D-data. FS: What is the most unique aspect of your design? BS: The symbol of love is not only at the inside of the ring - you can choose individually how many hearts you want to wear inside your ring. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? BS: Yes: Martin Schellhas. Goldsmith and 3D-Specialist for Jewellery. FS: What is the role of technology in this particular design? BS: The latest technology is used to make sure that the individually has cost effectiveness. Customers choose their ringseize as well as the amount of hearts. FS: How did you decide to submit your design to an international design competition? BS: I did it before and had a good result ;-)
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |