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Madame Butterfly Posters by Liudmila Shurygina |
Home > Winners > Design #97299 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
LS: The main idea is to create an iconic visuals for the opera plots which also have an emotional value. I was inspired by the portraits of Malevich and in general constructivistische approach to composition.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
LS: I wanted to achieve in a clean and bold graphical way the maximum of visual and emotional impact.
FS: What are your future plans for this award winning design?
LS: I would like to continue this topic.
FS: How long did it take you to design this particular concept?
LS: Several weeks.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
LS: This was a volunteer project as far as I find supporting the culture and constantly searching and introducing a contemporary form to the classical music very important.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
LS: I would like to introduce this design to the opera festivals or organizations. For example I am a big fan of the visual language of Robert Wilson. I think it could match in style in terms of campaign and other promotional material.
FS: What made you design this particular type of work?
LS: I am interested in the topic of creating iconic modern form to the classical music and plots as far as the topics they touch are eternal.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
LS: I was inspired with Memphis interior design style, Dutch glas-en-lood technique and contemporary visual culture.
FS: Who is the target customer for his design?
LS: The opera lovers.
FS: What sets this design apart from other similar or resembling concepts?
LS: The simplicity and boldness.
FS: How did you come up with the name for this design? What does it mean?
LS: The names of the posters are the names of the operas.
FS: Which design tools did you use when you were working on this project?
LS: Pencil, paper and Adobe Illustrator.
FS: What is the most unique aspect of your design?
LS: Emotional impact.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
LS: No.
FS: What is the role of technology in this particular design?
LS: These are the digital posters. There is no space for mistake or flexibility of shape in them. Just due to the technique.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
LS: A combination of visiting operas, exhibitions of modern art and exploring different poster inspiration on the internet.
FS: What are some of the challenges you faced during the design/realization of your concept?
LS: The first poster Madame Butterfly was the most challenging one - because it was a research of shapes and principle in visual expression. The other posters were based on that and were produced much quicker.
FS: How did you decide to submit your design to an international design competition?
LS: I wanted to get a response to my design, to expose it to the world and to stay connected to audience.
FS: What did you learn or how did you improve yourself during the designing of this work?
LS: To think and create sharp - without unnecessary details.
FS: Any other things you would like to cover that have not been covered in these questions?
LS: If this design touches the hearts, I am happy.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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