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Finamill Smart Kitchen Mill by Alex Liu

Home > Winners > Design #94166 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Alex Liu (AL) for A' Design Awards and Competition. You can access the full profile of Alex Liu by clicking here. Access more information about the award winning design FinaMill here.



Interview with Alex Liu at Sunday 3rd of May 2020

FS: What is the main principle, idea and inspiration behind your design?
AL: Years ago, I wanted to correct the flaws of an imperfect spice grinder, flaws so deep they had become the norm, and then build from the ground up a brand new grinder nobody had ever seen. A defense against the cross-contamination of flavors. A quicker, more efficient way of changing spices. Single-handed operation. These features were unheard of within the spice grinding industry. The key to our invention came one day when I was working my power tool, and I knew my answer is: interchangeable pod.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AL: Easy to use and easy to change spices, interchangeable pod has to be refillable.

FS: What are your future plans for this award winning design?
AL: Our goal is to distribute this product to every market that uses dry spices and herbs.

FS: How long did it take you to design this particular concept?
AL: 2008 was the year the idea first conceptualized, it didn't began to take shape until 2017 and in 2018 things were kicked into high gear.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AL: We had several iterations until we reached this concepts, single handed operation was something we insisted early on. I breakthrough design came to us in 2018.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AL: We are currently producing this item, however we need to expand our distribution.

FS: What made you design this particular type of work?
AL: I have been making spice grinders since 2006, naturally this design fall into my line of work.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
AL: No.

FS: Who is the target customer for his design?
AL: The target customer for this design is home chefs. We are considering to make a more powerful version for professional chefs.

FS: What sets this design apart from other similar or resembling concepts?
AL: There is nothing like this.

FS: How did you come up with the name for this design? What does it mean?
AL: It came from the word finale - we want to create the ultimate kitchen tools hence the word "finale."

FS: Which design tools did you use when you were working on this project?
AL: We use CAD, 3D printing and other prototyping technique.

FS: What is the most unique aspect of your design?
AL: Interchangeable pod.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AL: My own engineering team.

FS: What is the role of technology in this particular design?
AL: No special technology

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AL: Market research and patent search.

FS: What are some of the challenges you faced during the design/realization of your concept?
AL: Going from a wish list to reality can be challenges, after many trials and errors and finally we reach a

FS: How did you decide to submit your design to an international design competition?
AL: We thought our design was good, however we trust a prestigious panel like A'Design would give us their unbiased opinion. The market trusts A'Design.

FS: What did you learn or how did you improve yourself during the designing of this work?
AL: We are still learning how to improve our grinding mechanism to outperform our current model.

FS: Any other things you would like to cover that have not been covered in these questions?
AL: No


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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