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Rouzan Residential Building by Seyed Hamed Jafari |
Home > Winners > Design #89444 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
SJ: Client asked to realize her childhood home memory combined with advanced architectural designs. Her childhood home was a traditional Iranian house with a fountain centering the yard surrounded by gardens; different rooms circularly faced the fountain providing a sense of inclusion; each room had a wooden framed window made of smaller identical windows producing symmetrical shapes once sunlight passing through. The inspiration was to create a signature canopy window pattern designs derived from her childhood memory by implementing the signature designs onto key compartments of the building.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
SJ: My main focus was to achieve my client’s approval so that she enjoys living her childhood memories while the building also entailed high technological and modern features.
FS: What are your future plans for this award winning design?
SJ: Few of the condos were designated for sale and few of them for my client herself to reside.
FS: How long did it take you to design this particular concept?
SJ: My goal always has been to draw the first draft of the design as soon as possible so that I can receive my client’s feedback right away. So here, after the first draft, I created a 3D render for my client based off her feedback so that she can visualize herself walking through the doors and hallways. Once I got the approval that the design has met her criteria completely, then I revise the design in much more details. Here, from initial draft to the completed design version, it took me less than 1 month.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
SJ: I had two main obligations to meet when designing this project. One, to meet my client’s childhood memory visualization and two, to create a design that attracts buyers too.
FS: What made you design this particular type of work?
SJ: I tried to design this work with cost-efficient, traditional touches and local material such as bricks, wooden work, and canopies reminisce of historic architectural tales with modern design concepts. It had to harmonize with the texture of the neighborhood as well.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
SJ: Yes, couple of traditional designs in my hometown Esfahan.
FS: Who is the target customer for his design?
SJ: I was aiming for middle class customers with family size ranging from 4 to 6 per household.
FS: What sets this design apart from other similar or resembling concepts?
SJ: Accessibility, simplicity, cost-efficient, yet elegant format so that middle class families can afford it.
FS: How did you come up with the name for this design? What does it mean?
SJ: Rouzan means tiny light beams referring to the sunlight reflection through each canopy windows
FS: Which design tools did you use when you were working on this project?
SJ: Sketchup, AutoCAD, Photoshop, and Lumion.
FS: What is the most unique aspect of your design?
SJ: Rouzan allows its residences to experience two lifestyles, a traditional Iranian house of the past and a modern apartment of the present. For designing of the facade through interiors and rooftop with water fountain, garden, and BBQ, same traditional bricks, semi-transparent bricks, wooden canopies with niche decorative and intrusive cavities were implemented to resemble traditional Iranian houses. On the other hand, the facade and interior designs were refined with the advanced architectural touches to appeal for prospective buyers as well.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
SJ: I utilized great deal of insights from my colleague engineers, my wife, Mr. Shafiee, and Mr. Nillipour.
FS: What is the role of technology in this particular design?
SJ: Electrical convertible canopy windows, parking lot entrance door, interim, hidden cameras, rooftop garden water drop system to avoid excessive water usage and more.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
SJ: Distinct angles of illumination patterns for openings in the facade, canopy windows, the building entrance as well as analysis of solar energy absorption utilizing empirical formulas and simulator software according to the climate of Isfahan city were among major researches for this project.
FS: What are some of the challenges you faced during the design/realization of your concept?
SJ: Designing the signature canopy windows to be efficient and to increase privacy of the residences, meeting logistical guidelines, and finally achieving clients investment budget were among the most difficult challenges to overcome. On one hand, guidelines restricted the building height, the facade design, and rooftop water fountain; on the other hand, material selections were limited due to the clients low budget. Nonetheless, the design had to be appealing for prospective buyers.
FS: How did you decide to submit your design to an international design competition?
SJ: 18.Because I had multiple responsibilities in this project which allowed me to pay extra attention to every single detail even during the execution stage, I wanted to gauge the performance forecast of the realized result in comparison with international designs.
FS: What did you learn or how did you improve yourself during the designing of this work?
SJ: Its hard to pinpoint specific lessons, but I know I learnt a lot from anyone who worked hard to complete this project from designers, construction workers, painters, and more. As I mentioned earlier, I was the project supervisor as well and thus got to interact with lots of hard-working people and learnt a lot from each other specialties.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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