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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Mikhail Kalesnikau (MK) for A' Design Awards and Competition. You can access the full profile of Mikhail Kalesnikau by clicking here. Access more information about the award winning design VR Club here. |
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Interview with Mikhail Kalesnikau at Monday 4th of May 2020 FS: What is the main principle, idea and inspiration behind your design? MK: The main idea was to provide some unfamiliar environment influenced by science fiction movies. The base element for this design was hexagon – symbol of virtual reality. FS: What has been your main focus in designing this work? Especially what did you want to achieve? MK: We want to create a futuristic atmosphere of the video game. FS: What are your future plans for this award winning design? MK: This design is quite specific. As this amusement club is first in a network business, we expect to proceed with this interior idea for new locations. FS: How long did it take you to design this particular concept? MK: We had only two weeks to create the concept. Than, in one month we provided presentation and renderings for the investor. 5 month later the club was opened for customers. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? MK: In the conversation with the client, after we was told about the purpose of this club, we considered about some video game atmosphere. A new film adaptation of the film "Tron" is still on the top. The idea to use the film, and the 2010 film adaptation, as inspiration arose spontaneously during a meeting with the customer, and at the same time was approved by the client and his marketing team. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? MK: This design will be produced by us. We don’t have any plans to sell it. FS: What made you design this particular type of work? MK: It may seem a little ambitious, but we always want to create some new reality, a new environment, a new lifespace. Not something abstract, but something visibility and tangible. FS: Where there any other designs and/or designers that helped the influence the design of your work? MK: There were no external influence of other designers, this design was done by our experience. FS: Who is the target customer for his design? MK: During the day, the main visitors are families with children. In the evening, teenagers and IT specialists come to the club. Corporate events are very popular there. As the client told us, even the crown Prince from the United Arab Emirates visited this club, he was impressed and spent several days there. FS: What sets this design apart from other similar or resembling concepts? MK: There are not so much similar concepts existing, but the solution quality (and the built quality as well) is the first major advantage by our opinion. FS: How did you come up with the name for this design? What does it mean? MK: Since it was interior for the commercial amusement park we don’t have some specified name for this and it's called Vr club. And original brand name and logo “Teleport” was creation of the famous belorussian designer Vladimir Tsesler. FS: Which design tools did you use when you were working on this project? MK: CAD and 3D software, paper and color markers FS: What is the most unique aspect of your design? MK: Definitely it is a bar desk with “wings”. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? MK: It was the most difficult part of the job, in particular, for the production of the bar desk, 5 manufacturers were needed. All of them had to give the correct instructions, so that all the details would form a single structure, and even with the technological equipment and engineering networks inside. Also, a big part of this design was our work with the electrician engineer, so that all ideas with lights were implemented correctly. Our constant presence at the site and complete detailed drawings were the key to success. FS: What is the role of technology in this particular design? MK: The design is mostly based on modern lighting technology. Dymamic LED lighting and modern wireless control units provided wide range of color schemes for this design. FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? MK: This construction was not the result of any analytical research. The ideas and planning were based on our and the client's experience. Virtual reality is a completely new story for our region, we were to study what types of materials can be used in the immediate vicinity of the motion capture cameras of VR Polygon, will not interfere with the lighting, glare from glazing and so on. FS: What are some of the challenges you faced during the design/realization of your concept? MK: We had a lot of issues with combining and synchronizing lighting. Power and color characteristics of LEDs, all this wiring and hidden units. It was really hard to manage and to receive the result that suits to our and client’s expectations. FS: How did you decide to submit your design to an international design competition? MK: We were advised by our colleagues from UK. Like this award is a highly respected competition in the world. FS: What did you learn or how did you improve yourself during the designing of this work? MK: Now we are convinced, that our idea could be realized, we have enough skills and experience to make our design happen. Previously, we often rejected ideas without even showing them to the customer, because we thought the design was too complex or too expensive, fearing that the ideas will not be implemented, or worse, will be simplified to an unacceptable form. So tight schedule for this design just didn’t let us to have some doubts or to find any compromise or simplification. FS: Any other things you would like to cover that have not been covered in these questions? MK: We would like to note that such a successful situation is extremely rare in our practice. When the customer fully trusts the designer and relies on their experience, allowing the project to be completed without compromise.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |