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Fastback Electric Guitar by David Flores Loredo

Home > Winners > Design #84351 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer David Flores Loredo (DF) for A' Design Awards and Competition. You can access the full profile of David Flores Loredo by clicking here. Access more information about the award winning design Fastback here.



Interview with David Flores Loredo at Wednesday 15th of May 2019

FS: What is the main principle, idea and inspiration behind your design?
DF: The Fastback presents a new electric guitar concept based on a new design language inspired by the shapes of a Ferrari. Form and function united in a lightweight, ergonomic and balanced body sculpted through elegant lines and athletic shapes with sense of flow and speed. Enough innovative to reach new horizons but enough conservative to be welcomed by the global guitarist taste, a new concept projected to the future without loosing its classical roots.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
DF: I wanted to achieve the most beautiful guitar that I could realize but taking always care of maintaining it behind the "Most Advanced Yet Acceptable line". It needed a continuous effort in order to push the limits to reach a new sculpted design language but without loosing the essence of a canonic electric guitar. But also I wanted to achieve a guitar that could be manufactured in a medium production at reasonable cost in order to meet al the requirements needed for a commercial success.

FS: What are your future plans for this award winning design?
DF: The Fastback has started its commercialization in www.davidfloresguitars.com and I'm actually developing a semi-hollow evolution of this model.

FS: How long did it take you to design this particular concept?
DF: The project toke approximately six months from the first sketches to the final result. Anyway, I would say that it toke all my life, because I could not realize it without all my experience collected till today.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
DF: I pursuit my own inspiration. It was done as a particular challenge in the way to design, build and play the best electric guitar that I could do, the guitar of my dreams.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
DF: I'm producing the guitar myself.

FS: What made you design this particular type of work?
DF: In this work converged three of my main passions and skills: engineering, design and guitar playing. But also was an inquietude about reaching a new design language with sculpted shapes with sense of flow an speed, which I find really beautiful and innovative.

FS: Who is the target customer for his design?
DF: The target customers for this product are experimented guitarists, coleccionists and amateur guitarists searching the guitar of their dreams. All of them normally own high quality guitars but..for different reasons, also desire a really different and exclusive one, with a completely new design and high level of exclusivity, beauty and artistic value.

FS: What sets this design apart from other similar or resembling concepts?
DF: Beyond its lightness and sound quality, it has a new fluid and sculpted design language that gives it a unique identity and a powerful presence.

FS: How did you come up with the name for this design? What does it mean?
DF: The automotive inspiration has been essential in the creation process of this guitar and has provided sculpted dinamic shapes built through energy lines that converge at the rear part of the body. The name Fastback is normally used for sport cars with a clean and aerodinamic rear coupé shape, what clearly simbolyzes the essence of this guitar and sounds preety good, so I thought that was a perfect name for it.

FS: Which design tools did you use when you were working on this project?
DF: The design started from concept sketches on a blank paper and continued with Photoshop, complete Autodesk Alias CAD modeling, rendering with Autodesk Showcase and fabrication with a CNC machine.

FS: What is the most unique aspect of your design?
DF: Its sculpted body through elegant lines and athletic shapes with sense of flow and speed. And the fact that besides being ergonomic, lightweight and comfortable to play, it is innovative enough to reach new horizons and conservative enough to be welcomed by the varied tastes of guitarists around the world.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
DF: Yes, I collaborated closely with Miguel Botrán and Alejandro Barna. Miguel Botrán is expert working with CNC machines and he has worked hard and highly motivated manufacturing this guitar. Alejandro Barna is a professional luthier and he has worked on the guitar painting, polishing and final adjustment. Without their talent, this project would have been impossible.

FS: What is the role of technology in this particular design?
DF: I would say that it has been absolutely essential. This guitar has been designed through a 3D software and manufactured by a CNC machine and I think that it could not have been done without this quality and precision in any other way.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
DF: This project implied a deep research in the electric guitar engineering techniques in order to obtain high quality standards in sound, ergonomics and playability, but also in the search of a new electric guitar design which could be manufactured in a medium production at reasonable cost and become a commercial success in terms of guitarist taste aceptation. My previous experience developing electric guitars provided a solid background in both senses.

FS: What are some of the challenges you faced during the design/realization of your concept?
DF: The global taste of the electric guitar world is quite conservative so the first challenge was to reach new horizons with a really new, attractive and lightweight design but taking always care of maintaining it behind the "Most Advanced Yet Acceptable line". The next challenge was a hard and long CAD surface modelling work with lots of concept variations to develop its complex surfaces and all the engineering details, which was followed by a careful cnc and handmade manufacturing process.

FS: How did you decide to submit your design to an international design competition?
DF: Because it is always a pleasure to challenge at the highest level and I considered that this guitar was able to do it.

FS: What did you learn or how did you improve yourself during the designing of this work?
DF: A project like this, which involves a complete creation process, always makes you improve yourself in many different skills. Nevertheless, principally I learned a lot about electric guitars design and manufacturing but also about guitarist tastes and many other important considerations for a real commercial launch.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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