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Out of The Blue Clay Animation by Serena Abraham |
Home > Winners > Design #83533 >Interview |
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FS: What has been your main focus in designing this work? Especially what did you want to achieve?
SA: To entertain and bring smiles all around.
FS: What are your future plans for this award winning design?
SA: Having been our first venture, we learnt a lot through this design, so after we hope to continue experimenting.
FS: How long did it take you to design this particular concept?
SA: One and a half weeks for the whole production.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
SA: It was a classroom assignment, where the prompt of "fisherman" was given to us, and we thus had to weave a story together from it. Also having to keep it close to a minute.
FS: What made you design this particular type of work?
SA: It was a classroom project, so we as a team were assigned this work.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
SA: Definitely. Work such as Pingu, and other student clay/stop motion films definitely inspired and guided us.
FS: Who is the target customer for his design?
SA: Any age group would enjoy this stop motion piece.
FS: What sets this design apart from other similar or resembling concepts?
SA: I feel the time frame that we were given to produce this amount was rather tight. It seemed impossible but we made it work. Also I feel having it be a very short and sweet film, people will be able to process and enjoy it easier.
FS: How did you come up with the name for this design? What does it mean?
SA: Out of The Blue was a name that one of our teammates suggested. It just hints at the twist ending that the film takes.
FS: Which design tools did you use when you were working on this project?
SA: Clay sculpting tools. Both air drying clay as well as normal polymer clay. Cloth and Paper mache
FS: What is the most unique aspect of your design?
SA: Definitely the faceless aspect of the characters. Having no face, the audience can thus picture the reactions themselves, making for some interesting interpretations.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
SA: Just a group of third year animation students.
FS: What are some of the challenges you faced during the design/realization of your concept?
SA: The lighting set up caused some of the characters to melt. The clay would also catch dust quite easily, so it was hard keeping it clean.
FS: How did you decide to submit your design to an international design competition?
SA: Heard about the competition from our mentor, and we thought that it would be a good idea to see how our little classroom project stands among international competitors.
FS: What did you learn or how did you improve yourself during the designing of this work?
SA: We learnt a new form of animation, one which isn't as commonly seen anymore. Thus sparked our drive to keep on animating.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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