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Hortensia Bouquet Ring by Nina Vidmar |
Home > Winners > Design #78450 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
NV: Hortensia Bouquet Ring was inspired by the beauty of one of nature's masterpieces, the perfection and symmetry of the hydrangea.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
NV: Hortensia is a flower that evokes a powerful sensuality; an emotion I wanted to capture in my design. My vision was to create a unique collection of treasured and innovative gemstone pieces celebrating the glorious Hortensia blossoms in brilliant color, fashioned of the highest quality.
FS: What are your future plans for this award winning design?
NV: I plan to present all my pieces from The ''Illuminated Garden'' collection at the relevant exhibitions that could potentially open some connections for the future.
FS: How long did it take you to design this particular concept?
NV: The conceptualising and researching started already some while ago. But starting it for real was last spring, end of March, early April 2018. The voyage of this Hortensia Bouquet Ring was quite long and excited, full of challenges. We finally created the ring at the end of October 2018.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
NV: All of my designs include something from the flora world. It's my main inspiration. This is just who I am, and nature is my kind of perfection that I like to transform with contemporary silhouettes in my jewellery pieces. Flowers and undergrowth work ultra feminine for me and this is my way of art.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
NV: I work exclusively under my own brand name; NINA VIDMAR Bloom de Gemme. I have no plans of selling my production rights.
FS: What made you design this particular type of work?
NV: The ring is by far my most beloved jewellery piece. I can express my creativeness the most with rings and because of this I always start to conceptualize every collection with rings. If I had to wear only one piece of jewellery it would be the ring.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
NV: No other designs or designers, just natures design of flawless Hydrangea flowers.
FS: Who is the target customer for his design?
NV: When designing I am always envisioning this woman who would wear this particular piece of my jewellery. The character changes like the occasion suitable for the piece. What never changes is the idea of empowering her. Every jewellery piece is an affirmation of her femininity, delicate yet alluring, poised but with purpose.
FS: What sets this design apart from other similar or resembling concepts?
NV: It's the details I would say. It's big and bold. It works so empowering by wearing and beautiful at the same time. Not for the fainthearted. It can capture your attention for a while and hold you for itself. It is how the details are made with high precision and delicacy — also the use of high-quality sapphire gemstones and diamonds, which reflects with high lustre.
FS: How did you come up with the name for this design? What does it mean?
NV: Hortensia Bouquet Ring is shortened name for the name; Bouquet of the Princess Ring. The name of the ring presents the idea of the women that wears the ring. That was the image in my head when creating this design at this time.
FS: Which design tools did you use when you were working on this project?
NV: That is quite simple. In my design tools for this project were pencils, sketchbook, watercolour pencils, acrylic paint and brushes.
FS: What is the most unique aspect of your design?
NV: I was paying the most attention to maintain the effect of ''live flowers'' to keep the effect of. I think we managed to catch this flourishing effect with adding dimensions; twisting and displacing the flowers around the ring.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
NV: Yes, of course. I give special attention to how the pieces are made, the method and materials. This is highly important to me. Each piece is carefully considered, every detail predetermined to perfection. What begins as a dream, always finishes as a statement piece in the hands of master jewellers.
FS: What is the role of technology in this particular design?
NV: The art of lost-wax casting is an ancient method of fine jewellery fabrication which dates back thousands of years. Also called cire-perdue, little has changed of the intricate technique, with our master artisans following the same painstaking procedure as their ancestors. An original sculpture of the custom piece of jewellery is sculpted using a soft wax material. Once the sculpture is perfected, the wax is melted and a metal mould is produced, replicating the delicate jewellery design exactly. 18K gold is poured into the mould and then the meticulous process of finishing, polishing and perfecting the gold is completed before assembling. The entire detailed process is a true labour of love and the dedication of an accomplished artisan.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
NV: Research started in the garden while admiring the beauty of the colorful Hortensia bushes when not yet all little flowers are open in full blossom. Studying this masterpiece of nature and its' effortless perfection begged an intense focus on the expressive lines.
FS: What are some of the challenges you faced during the design/realization of your concept?
NV: The challenge was to fasten the small gemstone flowers onto the ring successfully and at the same time create strength and durability. We wanted the ring to look fragile like wearing real Hortensia flowers. To mimic the lightness and live motion of the petals, the structure had to endure the pressure of wear and therefore needed to be strong and resilient.
FS: How did you decide to submit your design to an international design competition?
NV: I learned for A Award Design competition only a few days before submitting Hortensia Bouquet Ring. This was also only a few days before the Late Entry deadline. So there was little to think about. I just sent it. Only later when both rings were submitted, I started to think if this was a good idea, to present one of my first rings, early work.
FS: What did you learn or how did you improve yourself during the designing of this work?
NV: What I am still learning is to have patience and to take all the time that some project may need. To understand that every intricate design takes it's time to be designed, constructed and latest produced. There is absolutely no other way, no shortcuts.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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