| THE AWARD |
| CATEGORIES |
| REGISTRATION |
| SUBMIT YOUR WORK |
| ENTRY INSTRUCTIONS |
| TERMS & CONDITIONS |
| PUBLICATIONS |
| DATES & FEES |
| METHODOLOGY |
| CONTACT |
| WINNERS |
| PRESS ROOM |
| GET INVOLVED |
| DESIGN PRIZE |
| DESIGN STORE |
| THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS |
Long Live Brunello Corporate Identity by Cristian Carrara |
Home > Winners > Design #77488 >Interview |
 |
|
FS: What is the main principle, idea and inspiration behind your design?
CC: The main principle of the logo was to want to convey the spirit of the event for which it was created, the tasting of vintage wines, so a symbol of this field was chosen, the glass of wine which, in the logo, it comes from two red ribbons coupled in a spiral that rises upwards. The inspiration comes from the shape taken by the wine agitated by the sommeliers inside the glass in the act of picking up flavors and aromas.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
CC: For this work I wanted to convey the idea of the world of wine and wine tasting in a fresh and minimal form but also of the time spent by it in aging.
FS: What are your future plans for this award winning design?
CC: Have a prestigious logo for an equally prestigious event.
FS: How long did it take you to design this particular concept?
CC: Approximately one week of work for the first drafts and arriving at the final idea, then another week for the creation of the definitive logo and the refinement of the design, of the form, and for the choice of the right color.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
CC: The logo was commissioned by Winocracy, in the company's intent there was a desire to create a logo that expressed the concept of the event in a luxurious form. my choice instead fell on a fresh and captivating design with sinuous and clean lines to give a sense of internationality, seriousness and finesse.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
CC: The logo was designed for Winocracy who owns the rights to use it for the Long Live Brunello event but it is thought to use it also for other spin offs of the event, in Italy and abroad.
FS: What made you design this particular type of work?
CC: The desire to create something unique that could express the idea of the event.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
CC: There is no one that I know of. There are many logos for the world of wine and it was very difficult to create one that was unique.
FS: Who is the target customer for his design?
CC: High level wine enthusiast, experts in the field of oenology, sommeliers, restaurateurs and wine lovers.
FS: What sets this design apart from other similar or resembling concepts?
CC: I believe its freshness, its dynamism and its essential form full of meaning.
FS: How did you come up with the name for this design? What does it mean?
CC: Long Live Brunello is the name of the event chosen by the organizers of the event conceived for a showcase of old vintage Brunello in Montalcino but the logo but the logo is starting to have its own recognizable name, it is called by most: "the glass" or "the flame" for its shape.
FS: Which design tools did you use when you were working on this project?
CC: Pencil and colored crayons for the concept and then the computer graphic to create the final logo.
FS: What is the most unique aspect of your design?
CC: If think the shape. The idea of having the glass made from two red ribbons. In essence, the glass is not there, it is not drawn, but appears from the spiral shape of the two ribbons.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
CC: I created it myself on my own.
FS: What is the role of technology in this particular design?
CC: The logo could have been drawn freehand with pencils and crayons but the computer graphics had a decisive role for its transformation into a vectorial image usable in every dimension and environment.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
CC: A careful research was carried out first on all the logos and images already present in the world of wine to avoid copies, an ulterior search was made to choose the right icon, the symbol that could best represent the event and the world of wine, then a research was conducted on which color was most suitable to convey the soul of the event. Finally came the search and the choice of the font to match the logo.
FS: What are some of the challenges you faced during the design/realization of your concept?
CC: The need to create something unique in a field full of already existing images and logos and the precision of the design to give the right shape and the right depth to the glass. Finally convince the customer about the font used for the title.
FS: How did you decide to submit your design to an international design competition?
CC: It was a bet with myself, a bet on my skills and my creativity. I wanted to try to compete with the bigger ones.
FS: What did you learn or how did you improve yourself during the designing of this work?
CC: That sometimes the best choice is in the first idea.
FS: Any other things you would like to cover that have not been covered in these questions?
CC: Nothing for now. Thanks for the questions.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | View Press-Release |
