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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Lisa Furze (LF) for A' Design Awards and Competition. You can access the full profile of Lisa Furze by clicking here. Access more information about the award winning design Utopia here.
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| Interview with Lisa Furze at Wednesday 15th of May 2019 FS: What is the main principle, idea and inspiration behind your design? LF: This is the brand identity for Utopia Health and Fitness — a new, luxe gym that has opened in Sydney. FS: What has been your main focus in designing this work? Especially what did you want to achieve? LF: It was important to communicate the values of cleanliness and high-quality that are important to the Utopia brand. The goal was to position the gym as a premium lifestyle choice for health and fitness professionals and enthusiasts.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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| NEWS Results will be Announced to Public on April 15, 2026. REGISTRATIONS OPEN Registration to A' Design Award & Competition 2025-2026 period is now open. |
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