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Sexy Table by Adeodaat Erik Rozema

Home > Winners > Design #75012 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Adeodaat Erik Rozema (AR) for A' Design Awards and Competition. You can access the full profile of Adeodaat Erik Rozema by clicking here. Access more information about the award winning design Sexy here.



Interview with Adeodaat Erik Rozema at Thursday 7th of February 2019

FS: What is the main principle, idea and inspiration behind your design?
AR: The main principle is that I could design a nice piece of furniture to which I could link the maiden name of my deceased mother. The idea was to design a table. The inspiration of the design comes from the A of the Adeo design logo. The A had to become the carrier of the tabletop.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AR: The main focus was to bring the A of the Adeo design logo back to a sexy shape and carrier of the tabletop. I wanted you to not be able to sit at the head of the table so that the complete design of the table with the sexy legs will always remain visible from whatever angle you look at the table.

FS: What are your future plans for this award winning design?
AR: The future plans for this design and the entire collection of this series are to bring them to the international furniture market. Because I believe 100% that the entire table collection can be added value and can be combined with other special furniture brands.

FS: How long did it take you to design this particular concept?
AR: free quickly and could continue to create a real collection of tables with the same shape

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AR: After the death of my mother in 2015, I decided to continue her maiden name in a design that she would be proud of. It inspired me, therefore, to design a special table with great love for the profession, and to have it realized and used for the international furniture market.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AR: In the meantime prototypes have been made and these have yet to be fine-tuned. Would like to market it under an own label. But possibly also be open to bring it to another brand.

FS: What made you design this particular type of work?
AR: Because I have the love for the profession and would like to have a nice piece of furniture in the market that makes everyone happy.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
AR: No not really. I did show my design to Sander Stout of the company "Stout lighting" and asked what he thought about it because I would like to have a "Stout" lamp above the table for photography.

FS: Who is the target customer for his design?
AR: private and project market

FS: What sets this design apart from other similar or resembling concepts?
AR: The two end faces. You can not sit at the ends so that the complete design stays in sight.

FS: How did you come up with the name for this design? What does it mean?
AR: I wanted to continue the maiden name of my deceased mother in a design. Ultimately, the design was further developed into a complete table collection. And this dining table bears the name of my oldest daughter Kim.

FS: Which design tools did you use when you were working on this project?
AR: In the beginning with pencil and paper to make rough sketches then processed in 3D in SketshUp.

FS: What is the most unique aspect of your design?
AR: The unique aspect is the end faces of the table. The sexy legs that are out of 1 piece and fall slightly under the table. The legs carry an "A" of the Adeo design logo, and carry the table top which are rounded on the long side.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AR: Did not work together with anyone for this design. In order to realize the table, I did speak with the technical staff of furniture factory "Artisan" to see if it was technically possible to manufacture all the designs of the entire collection in wood.

FS: What is the role of technology in this particular design?
AR: The role of this technical design was the legs that had to guard the shape and appearance from one piece. The highest difficulty was in the design of the coffee table. This is because the legs are not interrupted, but the coffee table is made out of one piece.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AR: I have not done any specific research for this.

FS: What are some of the challenges you faced during the design/realization of your concept?
AR: The challenge was to design a table that would get totally stubborn shape in contrast to other dining tables.

FS: How did you decide to submit your design to an international design competition?
AR: I received an invitation via email to hand in a unique interior design at an international design competition such as A 'Design Award and Competition.

FS: What did you learn or how did you improve yourself during the designing of this work?
AR: Actually, I still learn every day. And with this design I learned to view the table in many angles so that it became clear how the overall appearance would be.

FS: Any other things you would like to cover that have not been covered in these questions?
AR: Yes, you could have asked why I would have chosen a specific material. The answer is that I chose wood because I think wood is a nice pruduct and a natural product.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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