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Blooming Restaurant by Yi Chen & Muchen Zhang

Home > Winners > Design #72143 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Yi Chen & Muchen Zhang (YC) for A' Design Awards and Competition. You can access the full profile of Yi Chen & Muchen Zhang by clicking here. Access more information about the award winning design Blooming here.



Interview with Yi Chen & Muchen Zhang at Friday 9th of November 2018

FS: What is the main principle, idea and inspiration behind your design?
YC: The name of this restaurant was related to flower. The constantly renewed and unrepeatable life images in the kaleidoscope are an embodiment of the conceiving, sprouting, growing, expanding, flourishing, waning, degrading and dying of life. This process also corresponds to life.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
YC: The images in the kaleidoscope keep turning ceaselessly, attesting to the constant process of breaking down, restructuring and renewing of living entities. With the perpetual change, breakdown, dissolution and rearrangement of the colors, structures and shapes in the kaleidoscope, the very meaning of life itself is also shifting and gives rise to new meanings.

FS: What are your future plans for this award winning design?
YC: Keeping on designing more and more great projects.

FS: How long did it take you to design this particular concept?
YC: About 6 month.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
YC: This project was design for a restaurant with theme of "flower", so we thought that to express this theme by using kaleidoscope was closer to people’s heart. This restaurant design was commissioned by Party A. But the inspiration really grew out of our pursuit and Party A also liked this idea very much.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
YC: We have’t considered it yet.

FS: What made you design this particular type of work?
YC: The design of the space is centered on the theme of blooming thoughts, with the output model of immersive emotional experience. The explosive kaleidoscope of light and shadow hanging at the center of the ceiling is the main medium for expressing the three dimensional space, which affects and controls the light and shadow, tone and atmosphere of the entire space.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
YC: We worked as a team. Muchen Zhang and I were responsible for working out plans, with others tasked to flesh out and follow through them.

FS: Who is the target customer for his design?
YC: All the users of the restaurant.

FS: What sets this design apart from other similar or resembling concepts?
YC: The blocks of the kaleidoscope in the shape of a cone both expand and absorb, scaling the tensile force that the space accumulates and releasing the light and heat it contains. Meanwhile, it also attracts the attention of audience, the fluctuating emotions and the breath of life that the audience feeds back. The switching and changing images of light and shadow reflected by the prism from different angles, uncertain and unpredictable, release more colorful and wonderful space perceptions of different dimensions and evolving space orders.

FS: How did you come up with the name for this design? What does it mean?
YC: This is a chain restaurant which the operator wants to regard the theme as flower, so named it “Blooming”.

FS: Which design tools did you use when you were working on this project?
YC: We used the combination of LED video imaging and specular reflection to present the effect of kaleidoscope.

FS: What is the most unique aspect of your design?
YC: The design of the space is centered on the theme of blooming thoughts, with the output model of immersive emotional experience. The explosive kaleidoscope of light and shadow hanging at the center of the ceiling is the main medium for expressing the three dimensional space, which affects and controls the light and shadow, tone and atmosphere of the entire space. The blocks of the kaleidoscope in the shape of a cone both expand and absorb, scaling the tensile force that the space accumulates and releasing the light and heat it contains. Meanwhile, it also attracts the attention of audience, the fluctuating emotions and the breath of life that the audience feeds back. The switching and changing images of light and shadow reflected by the prism from different angles, uncertain and unpredictable, release more colorful and wonderful space perceptions of different dimensions and evolving space orders.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
YC: As a design company, we had a team working with us. They provided us with technical support.

FS: What is the role of technology in this particular design?
YC: Technology played an important role in this project but the design ideas and thoughts were more important than it.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
YC: We’re not influenced by data or analytical research. The effect on which how to present a dynamic kaleidoscope, however, did have an impact on our design.

FS: What are some of the challenges you faced during the design/realization of your concept?
YC: The space effect on which how to present a dynamic kaleidoscope was the largest challenge we faced during the design.

FS: How did you decide to submit your design to an international design competition?
YC: Being part of an international design competition would allow more people, either laymen or professionals, from other countries to know about our work. And we expect it to bring in more opportunities for professional exchanges and real projects.

FS: What did you learn or how did you improve yourself during the designing of this work?
YC: The design needs a lot of technical support from different fields, such as acoustics, optics, electricity and so on.

FS: Any other things you would like to cover that have not been covered in these questions?
YC: None.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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