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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Corona (OC) for A' Design Awards and Competition. You can access the full profile of Corona by clicking here. Access more information about the award winning design Cascade here. |
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Interview with Corona at Monday 18th of February 2019 FS: What is the main principle, idea and inspiration behind your design? OC: Cascade refers to the natural flow of water. The cascade is the inspiring element, a place where water acquires strength and power. The water becomes a molder element instead of a moldable one, it goes from material to instrument, with its natural fall the water obtains energy, and through time, the ability to transform harder materials. FS: What has been your main focus in designing this work? Especially what did you want to achieve? OC: Historically, plastic has been used in cheap and low aesthetic quality products in the Latin American market. Cascade appeals to a superior design which elevates the current aesthetic and functional standards of the market with an affordable lead-free range of products. The main focus was to achieve a strong and robust appearance raising the perception of the plastic as a solid and stronger material and also higher aesthetic quality.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |