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Gaceta Audio 23 Magazine by Ahmed Alejandro López Martínez

Home > Winners > Design #70915 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Ahmed Alejandro López Martínez (AL) for A' Design Awards and Competition. You can access the full profile of Ahmed Alejandro López Martínez by clicking here. Access more information about the award winning design Gaceta Audio 23 here.



Interview with Ahmed Alejandro López Martínez at Monday 29th of April 2019

FS: What is the main principle, idea and inspiration behind your design?
AL: The idea of this design is to create an adaptable and clean design that allows to correctly visualize scientific texts, instruments, doctors in a prominent way. Another important purpose is that the journal serves as study material for researchers and audiology students. I was inspired by the Swiss design grids that have an excellent distribution of information.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AL: An attractive, unconventional design in scientific journals.

FS: What are your future plans for this award winning design?
AL: It is a bi-monthly magazine, the objective is that each new number has an excellent design.

FS: How long did it take you to design this particular concept?
AL: The preparation / design time was half a year. The design and printing lasted 1 month.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AL: This design is commissioned by the National College of Optometrists of Spain.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AL: The design is used in a publication of the College of Opticians of Spain

FS: What made you design this particular type of work?
AL: The challenge of making a scientific publication very different from the type of standard journal that is published. Value graphic design in specialized medical publications.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
AL: I am interested in the work of the design studios of Pentagram, Magpie, Hat-trick and designers Paul Rand, Peter Saville, Stefan Sagmeister, Paula Scher, Herbert Matter y Alexey Brodovitch.

FS: Who is the target customer for his design?
AL: Professionals from the world of audiology, otolaryngologists, professors and university students.

FS: What sets this design apart from other similar or resembling concepts?
AL: The selection of the material, the way of presenting the design and compilation of unreleased material.

FS: How did you come up with the name for this design? What does it mean?
AL: The name describes the product.

FS: Which design tools did you use when you were working on this project?
AL: The tools that I've used are the Adobe Creative Suite CC.

FS: What is the most unique aspect of your design?
AL: Layout, rates of content for images and the previous process of collected information.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AL: This design is done individually, the collaborations were limited to essays on the design with scientific writers and manufacturers of audiology products.

FS: What is the role of technology in this particular design?
AL: Fundamental to the layout, image processing and typesetting.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AL: I compiled audiology journals outside Spain and looked for some design patterns that all used to show the information, after relaizing this analysis I decided to create something new.

FS: What are some of the challenges you faced during the design/realization of your concept?
AL: Get quality material to be reproduced correctly, proper treatment of images and create a rhythm of interesting reading.

FS: How did you decide to submit your design to an international design competition?
AL: I was motivated by the award's prestige, its international projection and the possibilities of increasing my professional reputation.

FS: What did you learn or how did you improve yourself during the designing of this work?
AL: Each design project is a unique experience. Editorial design has as advantage that besides design allows you to extend the knowledge on different subjects that are not normally found in your professional field.

FS: Any other things you would like to cover that have not been covered in these questions?
AL: The interview is extensive, just add that I am honored with having been nominated for the competition. Thanks.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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