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Pilo Side Table by Brooke M Davis

Home > Winners > Design #70345 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Brooke M Davis (BD) for A' Design Awards and Competition. You can access the full profile of Brooke M Davis by clicking here. Access more information about the award winning design Pilo here.



Interview with Brooke M Davis at Wednesday 12th of September 2018

FS: What is the main principle, idea and inspiration behind your design?
BD: I love pushing my design process. I had seen a few designs that tried to mimic tufted fabric in wood. These designs were hard and uniform. I wanted to achieve a soft look that people would be drawn to feel. I feel the Swavorski Crystals gave an added touch of elegance and glamour to the design.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
BD: I wanted to achieve a an elegant piece that exudes a soft look that people would be drawn to feel. A lot of my work focuses on the tactile sensation; a theme of replacing traditional function with that of touch

FS: What are your future plans for this award winning design?
BD: I plan to show this globablly and put them into production. I am hoping that I can work with larger brands in a collaborative way

FS: How long did it take you to design this particular concept?
BD: I worked on this for two years, the process took longer than anticipated as I was also teaching and running a business during this time.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
BD: In 2016, my father passed away from Lung Cancer and I had to have 2 surgeries to remove cervical cancer. This project was a way for me to heal. I needed a god challenge to sink myself into. The tables are design for me as the client, but after finishing them I feel they deserve to be shared with others

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
BD: I am open to licensing the design but I also have a production shop that can create small batch runs of these

FS: What made you design this particular type of work?
BD: Since college I have been fascinated with using the CNC tool as an extension of my creativity. With each design I have been exploring new surface challenges

FS: Where there any other designs and/or designers that helped the influence the design of your work?
BD: I am a big fan of Vladimir Kagan. He is a wonderful man who has a creative style that I admire.

FS: Who is the target customer for his design?
BD: People who appreciate unique design in the high end luxury market

FS: What sets this design apart from other similar or resembling concepts?
BD: My concept is incredibly soft like worn leather due to the design. It also has a complex joinery of where the surfaces intersect each other as they wrap around your basic box shape

FS: How did you come up with the name for this design? What does it mean?
BD: I tried to find something unique that resonated with feeling or touching

FS: Which design tools did you use when you were working on this project?
BD: Rhino CAD Modeling and CNC Fabrication

FS: What is the most unique aspect of your design?
BD: Its a tie between the softness of the design and how the surfaces connects at the corners.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
BD: For the most part, I only asked questions on how to best execute specific wood working joinery in the design.

FS: What is the role of technology in this particular design?
BD: I use Rhino CAD Modeling and CNC fabrication to create these tables. My goal is to use technology to replicate aspects of the design that look like they are created in a more artisan hands on application.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
BD: No. I looked briefly at pictures on line and tufted fabric in stores.

FS: What are some of the challenges you faced during the design/realization of your concept?
BD: Some of the traditional wood working challenges like doing spline miter joints were new to me. I had to create jigs and very precise table saw sleds to execute this joinery.

FS: How did you decide to submit your design to an international design competition?
BD: I wanted to gain more exposure for my work

FS: What did you learn or how did you improve yourself during the designing of this work?
BD: I gain the knowledge of this process and now can apply it to future designs

FS: Any other things you would like to cover that have not been covered in these questions?
BD: No


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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