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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Hernan Gregorio (HG) for A' Design Awards and Competition. You can access the full profile of Hernan Gregorio by clicking here. Access more information about the award winning design Luminare here. |
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Interview with Hernan Gregorio at Wednesday 15th of May 2019 FS: What is the main principle, idea and inspiration behind your design? HG: The main idea is to simplify, in all levels, the idea of a lamp. Starting from the semantics and aesthetics (how people identify lamps), the simplicity of the manufacturing process, the quick and easy assembly and with the use of sustainable materials. FS: What has been your main focus in designing this work? Especially what did you want to achieve? HG: The main focus was to re-think and analyze the components of a lamp, to explore how simple and recognizable a lamp can be. FS: What are your future plans for this award winning design? HG: I'm an instructor in a design program, so I will use this design as an example for my students. I'm also planning to manufacture a few to make an exhibition. FS: How long did it take you to design this particular concept? HG: A month. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? HG: I live in a small city where I see a lot of students move back home and throw away a lot of cheap products and furniture that they used while they where studying. Most of the objects are in perfect shape but is very inconvenient and expensive to move them to another location, so instead they throw them away and then buy new ones. This is a very common practice and got me wondering about the products we buy and consume, the life cycle and how designers need to be more mindful about their designs and what happen with them once someone decides to discard it. This design tells as story with it’s concept, is simple, easy and cheap to transport, and made with biodegradable materials. In addition, the amount of material used and the process of manufacture makes it very cost-effective. I believe is a great solution for the context and consumer behavior. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? HG: My plan is to make a limited production in the future, but I'm open to proposals. FS: What made you design this particular type of work? HG: I wanted to design a lamp that I would use in my apartment. When I was starting to sketch some ideas, it occurred to me that I needed to go more deeply about my concept, that this could be a statement about what design means for me. FS: Where there any other designs and/or designers that helped the influence the design of your work? HG: Yes, other designers influenced my design. FS: Who is the target customer for his design? HG: The target customer could be anyone who wants an affordable, sustainable and modern ceiling lamp. When I started the design I was thinking about university students. FS: What sets this design apart from other similar or resembling concepts? HG: I think that was makes this lamp different is the simplicity of the form. FS: How did you come up with the name for this design? What does it mean? HG: Luminare means luminaire in latin. FS: Which design tools did you use when you were working on this project? HG: I used a pencil and markers on a sketchbook for ideation and then a PC with Rhinoceros 3D and Vray. FS: What is the most unique aspect of your design? HG: I think that the most unique aspect is how the cable functions as a key element for the assembly of the lamp. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? HG: No. FS: What is the role of technology in this particular design? HG: The product it's manufactured using computer aided manufacturing processes so technology it's fundamental in this design. FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? HG: I researched about lamp history and iconic lamps in history, and throughout my design process I was showing my progress to colleagues and non-designers asking for feedback about the direction my design was going. This feedback was key to finalize the design. FS: What are some of the challenges you faced during the design/realization of your concept? HG: The most challenging part was to create the joint between the two wooden frames. FS: How did you decide to submit your design to an international design competition? HG: This is the first step of many. FS: What did you learn or how did you improve yourself during the designing of this work? HG: I learned a lot about history and design theory. FS: Any other things you would like to cover that have not been covered in these questions? HG: No.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |