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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Celeste Greenbaum (CG) for A' Design Awards and Competition. You can access the full profile of Celeste Greenbaum by clicking here. Access more information about the award winning design Nalox here. |
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Interview with Celeste Greenbaum at Wednesday 17th of April 2019 FS: What is the main principle, idea and inspiration behind your design? CG: I was inspired to design Nalox after the tragic death of my best friend. I thought that if I couldn't save him, I should channel my pain to help others. More people now die of overdoses than car accidents and gun violence alone, and addiction isn't going away. Current public solutions to combat the opioid crisis do not work, and an addict is very likely to experience at least one relapse once they have gotten clean. In fact, the period in which someone is most likely to overdose is right after they have been released from rehab. Clearly these solutions are failing. I decided to tackle the problem of overdoses because everyone deserves a second chance at improving their life, and they can't do that if they are dead. It is as simple as that. FS: What has been your main focus in designing this work? Especially what did you want to achieve? CG: I wanted to design a naloxone delivery system that was more accessible, intuitive, dignified, and portable than all current solutions on the market. These solutions are expensive and not designed to be used by the average person, however there is such a big opportunity for saving lives if we can get naloxone into more peoples hands. Moreover, loved ones of addicts generally experience feelings of shame or powerlessness. I wanted my design to give them back some shred of that dignity, as well as the power to save the life of the one they love. That in itself is powerful. FS: What are your future plans for this award winning design? CG: I am currently exploring options to commercialize my design. FS: How long did it take you to design this particular concept? CG: This design was my senior thesis, and originally took 4 months. However, I spent many months of research and refinement before and after this period. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? CG: My inspiration came from my personal loss of my best friend to an overdose in 2017. As a designer, I looked for ways that I could employ my skillset to make a difference for future loved ones of addicts. FS: Who is the target customer for his design? CG: The target customer is the loved ones of opioid addicts, as well as socially concerned citizens. I would also market this design to local governments and non-profits who want to distribute naloxone to their communities. FS: What did you learn or how did you improve yourself during the designing of this work? CG: When designing Nalox I learned how strong I can be, being able to put aside my grief and use my skillset to design something important.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |