| THE AWARD |
| CATEGORIES |
| REGISTRATION |
| SUBMIT YOUR WORK |
| ENTRY INSTRUCTIONS |
| TERMS & CONDITIONS |
| PUBLICATIONS |
| DATES & FEES |
| METHODOLOGY |
| CONTACT |
| WINNERS |
| PRESS ROOM |
| GET INVOLVED |
| DESIGN PRIZE |
| DESIGN STORE |
| THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS |
Lify Herbal Brewer by Lee Kong Wai Connie |
Home > Winners > Design #67386 >Interview |
 |
|
FS: What is the main principle, idea and inspiration behind your design?
KL: The inspiration was from the local traditional herbal tea drinking culture that used to be purchased from family-run herbal tea shops. Our idea is to upgrade and modernise such tradition by means of technology and design breakthrough.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
KL: I wanted to design a product that is not only an object, but rather a humanistic interactive companion that sits at home as a health companion. It has life and it integrates into our daily living.
FS: What are your future plans for this award winning design?
KL: My plan is to roll out globally with this product, and to explore different regional signature herbal tea ingredients to innovate new recipes and flavours globally.
FS: How long did it take you to design this particular concept?
KL: It took me 2 years from idea, testing to implementation of the concept to a final product.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
KL: I used to design for cooperate clients on coffee capsule machines, but I feel that tea is a much healthier product and pleasant drink, especially for the Asian market. I in turn cofounded this project with my partner to pursuit this inspiration, turning herbal tea culture into an innovative way of lifestyle drinking habit.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
KL: We plan to product the product ourselves by cooperating with hardware manufacturers.
FS: What made you design this particular type of work?
KL: I always enjoy designing for a lifestyle perspective with a better living approach. This is a health tech product that I can foresee its huge potential in the market as a pioneer product of its kind.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
KL: Designs of coffee capsule machine influenced the design of our work, inspiring us that even herbal tea could be prepared in a more user-friendly and efficient way like coffee capsules. However, we focus on the approach of a sustainable solution in terms of single serve pod material.
FS: Who is the target customer for his design?
KL: Modern citizens, aged 20-60, purses work life balance, looking for natural health remedies.
FS: What sets this design apart from other similar or resembling concepts?
KL: It is an ecosystem that we designed, from sourcing of the herbs, supply chain management, to the product system itself and the health big data platform. It is not just a single product.
FS: How did you come up with the name for this design? What does it mean?
KL: Lify means life is healthy. It also resembles a health companion that we personify.
FS: Which design tools did you use when you were working on this project?
KL: Qualitative design research, trend study, material research, rapid prototyping skills
FS: What is the most unique aspect of your design?
KL: It is a design that has a life, echoes and interstices with users to deliver personalised experience.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
KL: We collaborated with hardware engineers, software developers, data scientists, herbal tea specialists and Chinese medicinal practitioners to make it happen.
FS: What is the role of technology in this particular design?
KL: It takes up a major roll, from the brewing technology we developed, to the big data analytics the help to engage customers.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | View Press-Release |
