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Black Milk Packaging by Oksana Kashkovskaya

Home > Winners > Design #63930 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Oksana Kashkovskaya (OK) for A' Design Awards and Competition. You can access the full profile of Oksana Kashkovskaya by clicking here. Access more information about the award winning design Black Milk here.



Interview with Oksana Kashkovskaya at Saturday 20th of October 2018

FS: What is the main principle, idea and inspiration behind your design?
OK: When i thought about the creation of this design the main idea was to creat someting unusual something interesting that can be not standard for liqueur design.The milk component that exist at the ingredients of this liqueur helped me to see what the design can be for this liqueur. The main idea was to use two different color spaces on the product and use the interaction of simple well-know graphic elements as the cow spots that commonly exist on the milk product, nevertheless this element exist on this liqueur product as well, this do the design of product "Black milk" interesting and not standard .

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
OK: First of all i wanted to achieve at this design the harmony between shapes and colors.The bottle has the smooth shape that also exists at the soft lines of the graphic elements on the cardboard pack.I wished to show how two opposite colors as black and white can interact with each to supplement each other.

FS: What are your future plans for this award winning design?
OK: I wish to advance this award design for consumers at the world and i hope that very soon this liqueur will be possible to see at the many stores of the world-wide.

FS: How long did it take you to design this particular concept?
OK: This design did not take a lot of time for me from first sketch to the 3D render preview. It was a good adventure for me to the design world to search the new design concept and select the texture of materials.The first shape of the bottle was a little different but during short time was taken the decision to improve the form and make it the more organic shape.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
OK: For this particular concept certainly i trusted more my inspiration and experiense at the world of beautiful design.I wanted to create the product design that will be interesting not only to use it directly but also researching the design from consumer point of view,because was used the two concept of the colors on the opposite sides of the bottle and the pack as black and white, and each consumer when will see it at the first time will think "what the color i prefer to choose now" but of course this is one packaging. It as a small play for each person who will be decide for itself which preferable color to choose before the acquire.This design aspect do this product unusual.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
OK: In my futher plans to have colaboration with large and well - known company that will produce my design product but also i don't refuse from idea to produce this package design myself.

FS: What made you design this particular type of work?
OK: I very love a milk and it gived me the inspiration to creat the unusual design concept where i can show the graphic elements with interaction of the product design.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
OK: I very like to research others designs before than i completely finish my design work because this give understanding that your design will be exceptional and will not be to have the similar concept idea. I like a lot of other designers works and always very delight the good and interesting idea and try to take a note the author of amazing design to watch for his successful works at further.

FS: Who is the target customer for his design?
OK: This is the alcohol product, thus the target customers is more than 18 year old, nevertheless the packaging has the unusual design concept that can be interesting for all age category as for simple customers also and young designers.

FS: What sets this design apart from other similar or resembling concepts?
OK: The package liqueur "Black milk" has the unusual concept at difference from other designs that have the interaction with different colors as well.At the other designes exist the similar idea to show the cow spots on the bottle, nevertheless very often can meet this graphic elements on the milk products than at the liqueurs. Also exist a lot of different cardboard packs of liqueurs or wines with a hole for the bottle view, but at the package design "Black milk" was collected the all interesting design concept together, thus this do this packaging more interesting from other because from first sight it looks as a milk product but not be this.

FS: How did you come up with the name for this design? What does it mean?
OK: The name for my package design was born accidentally. The first time i had only the Milk in my mind but under creation of the graphic elements and the working with two color spaces was created the "Black milk". The way of phylosofy was to the name of this design product.

FS: Which design tools did you use when you were working on this project?
OK: The first step of creation process was the sketch on paper and after was used the render at the 3D platform for editing some details and understanding how it will be look overal at the end. After when i confirmed the details and full concept of product the professionals of the manufactory area began to create the forms for glass and materials for this design.

FS: What is the most unique aspect of your design?
OK: The most unique at this design is the two opposite sides of color of the bottle and on the cardboard package as well.The main aspect is what the color every customer will prefer more the black or the white, for each person it will be their own type of answer from phylosofy point of view or the mood at those moment.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
OK: The specialists certainly worked on the physical package after when the full design idea was done. I had collaborated with glass factory and cardboard studios at last stage of the manufacture.

FS: What is the role of technology in this particular design?
OK: The glass that was used for the bottle is the boroselicate glass.It is new technologies that only now have more and more products such as dishes at the world-wide.This type of glass make the bottle very lighweight and the double glass wall create the perfect aesthetic view. For the packaging box was used the special cardboard under the FSC control that absolutely safer for the world.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
OK: The all analysis that i did during the creation process is research the similar concepts of other designs and i tried to find the interesting and convenient shapes for ergonomics and aestetic side of product.

FS: What are some of the challenges you faced during the design/realization of your concept?
OK: For the glass bottle it was necessary to confirm the mold with engineers of the glass factory because the shapes was not standard and during the process we found the perfect form where ergonomic standards can interact with the beauty side

FS: How did you decide to submit your design to an international design competition?
OK: I had good experience a couple times submited my design works to the international competitions and after this my design works had the success, thus for me it was the faster decision to send my new package design to next contest. The new competition is the new experience as both good and not good, any way you recieve additional knowledge and developing your professional skills with each new project.

FS: What did you learn or how did you improve yourself during the designing of this work?
OK: I acquired the patience and concentration on the details to working with ergonomic forms.This design was the first for me as packaging design.This is my first experience at this design area, thus i received a lot very good knowledges during this work and very happy that my design idea have found the confirmation to the international juries and they saw at this work also the interesting idea and well-deserved reward.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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