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We Were Born in China Poster Design by Si Li |
Home > Winners > Design #62995 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
SL: My design idea is to express the most representative three animals in China by conveying the traditional Chinese shadow play as a way of expression, paying attention to the endangered species and respecting and extending the tradition.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
SL: Pay attention to endangered species, respect and develop traditions.
FS: What are your future plans for this award winning design?
SL: I want to be a public service film to convey to the world concern about the species and the traditional culture in the way of Chinese shadow play.
FS: How long did it take you to design this particular concept?
SL: This way from the first draft to the continuation of more than a year
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
SL: It's the inspiration I've been looking for myself
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
SL: The design is used by other companies
FS: What made you design this particular type of work?
SL: A love of Chinese tradition
FS: Where there any other designs and/or designers that helped the influence the design of your work?
SL: Of course, the impact of the present design environment
FS: Who is the target customer for his design?
SL: the people
FS: What sets this design apart from other similar or resembling concepts?
SL: The unique design technique is the traditional expression of the shadow play, which is hen
FS: How did you come up with the name for this design? What does it mean?
SL: Born in China in China
FS: Which design tools did you use when you were working on this project?
SL: photoshop
FS: What is the most unique aspect of your design?
SL: The expression of traditional shadow play
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
SL: Myself
FS: What is the role of technology in this particular design?
SL: Visual performance
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
SL: Public interest in cultural traditions
FS: What are some of the challenges you faced during the design/realization of your concept?
SL: How to combine the shadow with the animal and the tradition
FS: How did you decide to submit your design to an international design competition?
SL: The nation is not only the world.
FS: What did you learn or how did you improve yourself during the designing of this work?
SL: Respecting tradition and continuing to carry forward are what designers should do
FS: Any other things you would like to cover that have not been covered in these questions?
SL: Period
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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