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Editor Frank Scott (FS) from DesignPRWire has interviewed designer YOCA Pvt. Ltd. (SN) for A' Design Awards and Competition. You can access the full profile of YOCA Pvt. Ltd. by clicking here. Access more information about the award winning design Unity here. |
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Interview with YOCA Pvt. Ltd. at Thursday 3rd of May 2018 FS: What is the main principle, idea and inspiration behind your design? SN: In times of terrorism, war and hatred. Our inspiration was to create a table to express unity, through high design. Originating from Pakistan, the unity table emphasizes the idealism of unity, peace and equality by expressing these through beautiful craft and the lessons of traditional sufi music. FS: How long did it take you to design this particular concept? SN: It took 3 weeks to design. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? SN: We decided to pursue an inspiration to express unity through high design. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? SN: We intend to produce the work ourselves. FS: What sets this design apart from other similar or resembling concepts? SN: Hand Etched world maps are prepared by our artisans. The Base is built by pressing curved veneers of Rose wood carefully aligning the wood grain. Once the top and the base are fused, a solid Brass ring in fitted to hold the two together. FS: Which design tools did you use when you were working on this project? SN: Auto CAD, Photoshop, 3D Studio Max and drafting materials FS: What are some of the challenges you faced during the design/realization of your concept? SN: Our challenge was to create a piece, which would appeal to luxury residential interiors or yacht interiors, yet tell a compelling story of unity and peace, being created by the hands of Pakistani designers and craftsman. FS: Any other things you would like to cover that have not been covered in these questions? SN: Research involved taking metaphorical, vernacular elements which stood for unity and peace and translating them to high design furniture, which could be seen in the best interior spaces within homes or yachts. Studying the formation of the Tabla sufi music instrument we derived the base design, and further developed it by layering multiple bent wood veneers to create a delicate undulation. Further taking the world map and abstracting it in a flat sphere, defined the entire world, married to peace (the base) by the use of a solid brass ring.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |