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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Chenglong Tao (CT) for A' Design Awards and Competition. You can access the full profile of Chenglong Tao by clicking here. Access more information about the award winning design Likaisong here. |
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Interview with Chenglong Tao at Monday 13th of August 2018 FS: What are your future plans for this award winning design? CT: Find a suitable opportunity to open source or charge for users to download and use FS: How long did it take you to design this particular concept? CT: Intermittently for more than three months, because usually there are other jobs, only to stare at a project to do more and more do not feel more appropriate to let go, want to continue to take it up and perfect until the final completion. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? CT: Self-produced and sold, if possible, find a platform to sell. FS: How did you come up with the name for this design? What does it mean? CT: This is the pinyin of the Chinese script, official script, and idiom. Because this type of font combines the characteristics of the three, direct translation cannot be expressed, so it uses Pinyin. FS: Which design tools did you use when you were working on this project? CT: Use CorelDraw to design the basic character shape. After the font is designed, it is imported into the FontLab Studio debug character spacing, and finally the .otf font file is output. FS: What is the most unique aspect of your design? CT: Combining some of the features of traditional Chinese fonts (such as the regular script, the Song dynasty, and the official script) into this font. FS: What is the role of technology in this particular design? CT: The character sketch is normalized in the software and becomes a finished product. FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? CT: In our country, there are very few designers who specialize in developing font products independently. In particular, the design of Latin fonts is not taken seriously. The Latin fonts used by users are generally designed and developed by foreign designers, so I have to try to develop them myself. Latin font library. FS: What are some of the challenges you faced during the design/realization of your concept? CT: The unity between Chinese and Japanese and the style of Latin characters and numbers is the biggest challenge. FS: What did you learn or how did you improve yourself during the designing of this work? CT: For example, do more than a dozen characters, and then continue to do the next day, you will find that the need to make minor changes in order to make the overall style uniform, has been repeated until nothing can be modified.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |