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Carpos Packaging Design by Panos Tsakiris |
Home > Winners > Design #58053 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
PT: Based on the brief, guidelines and research the goal was to deliver a better experience to the user than the competition. The organic form and details were inspired from the form and texture of the olive tree. Each solution and brand application within this system (of products) is there for a reason. Nothing more nothing less.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
PT: The main goal was to deliver a memorable experience and overall a much greater design than the competition. Along with serving the guidelines and constraints effectively, the challenge was to incorporate the parallelism of nature in an sleek and elegant way. Every element should be on brand and reflect brand's values.
FS: What are your future plans for this award winning design?
PT: A design being appreciated is always more than welcome. The collaboration with CARPOS will continue and both parties are looking forward to new projects to come. The longterm goal is to win the target audience and keep adding value to the brand.
FS: How long did it take you to design this particular concept?
PT: The brief was finalised in November 2016. The project (strategy, identity, packaging) was delivered in March 2017.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
PT: It is a commissioned project.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
PT: CARPOS company produced 250 limited edition bottles and cases for the year 2017. Looking forward to next year!
FS: What made you design this particular type of work?
PT: Concrete methodology, making no assumptions and striving for perfection have always been the pillars of my approach.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
PT: Firstly, I have to underline that I collaborated with a skilled sculptor (George Vavatsis) that was proposed by the company. I had to understand what he could and could not do. Then I used his abilities, style and approach. Bottle: George Vavatsis John Pawson Ross Lovegrove Case: Culdesac Mousegraphics
FS: Who is the target customer for his design?
PT: The target user is 30-55 yr old medium/high educated Swiss women (and men). People who appreciate design and evoo par excellence.
FS: What sets this design apart from other similar or resembling concepts?
PT: The minimalistic organic form of the bottle, the sustainable materials and its time-consuming process is what makes it look different. However, the attention to detail and love for what they do at CARPOS is what adds value to the design and the brand eventually.
FS: How did you come up with the name for this design? What does it mean?
PT: Carpos is the general term for fruit in Greek. However it is a word with double meaning. It also means the outcome of someone's years of work. It can be even used for the word 'child' as its parents' pride and joy. This was also used within the ethos of the brand.
FS: Which design tools did you use when you were working on this project?
PT: Soft tools: Methodology Cross-industry research Market research / market gap & competitor analysis Guidelines & constraints Personas Scenarios Idea generation methods (MA's thesis) Moodboards Sketching Prototyping (5 prototypes during iteration) Hard tools: Adobe Ps Adobe Ai Adobe In
FS: What is the most unique aspect of your design?
PT: It is the design's originality, honesty and dedication to perfection.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
PT: Strategy, Design & Creative Direction Panos Tsakiris ©2017 Sculpting & Mold making George Vavatsis Case Mold making & Manufacturing foldings Printing gramma Photography dt.Shoot Typography Fontfabric Kostas Bartsokas
FS: What is the role of technology in this particular design?
PT: 3D renderings were created in order to iterate easier. Machine cutting and mold making techniques were extensively used to deliver the outcome.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
PT: Market research / market gap & competitor analysis
FS: What are some of the challenges you faced during the design/realization of your concept?
PT: This was a project that brought together experts based in London, Switzerland and Greece while deadlines putting pressure.
FS: How did you decide to submit your design to an international design competition?
PT: A' Design Award is one of the most celebrated and acknowledged awards in the field. We are expecting great things from our carpos.
FS: What did you learn or how did you improve yourself during the designing of this work?
PT: Iteration, patience and perfectionism.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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