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Feminisculine Ready to Wear Collection For Women by Chae Yoon Yoo

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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Chae Yoon Yoo (CY) for A' Design Awards and Competition. You can access the full profile of Chae Yoon Yoo by clicking here. Access more information about the award winning design Feminisculine here.



Interview with Chae Yoon Yoo at Wednesday 26th of April 2017

FS: What is the main principle, idea and inspiration behind your design?
CY: Gender, Social Issue, Sexism, Empowering Women.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
CY: The main focus of the collection was power-shoulder and body-conscious silhouette. By using wide and angular power, I wanted to create a strong feeling. At the same time, I decided to apply body-conscious and empathize waist-line to show the beauty of women’s curve.

FS: What are your future plans for this award winning design?
CY: I wish European designers and customers can see my collection. I have only worked based in New York and I would like to have an opportunity working in Europe.

FS: How long did it take you to design this particular concept?
CY: The collection, Feminisculine took few months from Concept research to producing the garments.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
CY: Women’s right. Since I was young, I always have had interests in Women’s rights and power. I wanted to design a collection that can give empowered feeling by wearing my collection.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
CY: This collection is produced for my brand, CHAE newyork.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
CY: Yves Henri Donat Mathieu - Saint Laurent Saint Laurent’s trend-setting Le Smoking evening trouser-suit for women. The look of Le Smoking is the one of biggest mater-pieces by Yves Saint Laurent and it gave me a huge inspiration for my design style.

FS: Who is the target customer for his design?
CY: All women who would like to look strength and power in the world.

FS: How did you come up with the name for this design? What does it mean?
CY: Feminisculine is the combination word of ‘Feminine’ and ‘Masculine’.

FS: What is the most unique aspect of your design?
CY: The fabrics are used in this collection is customized double-faced wool and double-sided synthetic jersey which cannot find in anywhere in the world.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
CY: It was important to find the pattern maker who is really understand about 1980’s power-suiting, so the person can create a perfect shape as I designed. The fabrics I’ve used in my collection, Feminisculine were very delicates and sewing was very complicated process with hand finishings. Therefore, it took awhile to find a mater sewer.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
CY: I started to research on a gender discrimination and evolvement of participating in society as a woman. Also, I took a deep look on history of women’ wear which I found 1980’s power-suiting such as wide shoulder. The look of power-suiting gave me a huge inspiration for this collection. And I decided to how I can empathize the power of women through designing collection.

FS: How did you decide to submit your design to an international design competition?
CY: I wanted to let the world to hear about my voice, the power of women.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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