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8 Tickets Wine by Juan Manuel Rodriguez Prous |
Home > Winners > Design #57081 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
JR: The need to bring the young people over to new ways of consuming the wine.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
JR: The focus was the young public that a today removed from the consumption of the wine, nearest to markets like that of the cocktails and the beer, for what one was seeking to construct an attractive product for this target.
FS: What are your future plans for this award winning design?
JR: Between the goals, nowadays we are centred in creating collaborations with certain companies in order that they are included in the lines of experience.
FS: How long did it take you to design this particular concept?
JR: Including the whole part of investigation, design and prototype the project has been realized in six months.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JR: Before the need to bring new experiences over to the young persons concerning the consumption of the wine, we decide to use a map of underground that was allowing to articulate several lines of experiences tied to the different consumption from wine.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JR: The project began for Vihucas's request, an Of La Mancha warehouse of bringing his product over to a younger target, for what there are these the managers of his commercialization.
FS: What made you design this particular type of work?
JR: 8 TICKETS uses a visual universe easily recognizable by youth and decontextualized public of its common use that allows generating a great attraction in the decoding of its meaning. The design shows different contexts and situations in which to fit the product. The surprise generated by the incorporation of the game at the back of the bottle - which serves as a playful and participative builder of the consumption memory - placed the product as a unique experience for the user
FS: Where there any other designs and/or designers that helped the influence the design of your work?
JR: Really none, the work is of own inspiration.
FS: Who is the target customer for his design?
JR: Young people between 25 and 35 years removed from the consumption of the wine.
FS: What sets this design apart from other similar or resembling concepts?
JR: 8 Tickets is capable of lengthening the experience. It is more than a wine, since not only it teaches different contexts where the wine is going to be consumed, if not that also is accompanied of a map and a few stickers that they allow to create between those who take the wine spending it to him well.
FS: How did you come up with the name for this design? What does it mean?
JR: On having acquired the wine you were buying 8 tickets that there were allowing you to choose each of the experiences that you find in the packaging.
FS: Which design tools did you use when you were working on this project?
JR: There were used techniques of investigation of markets, which were allowing us to bring us over to the reality of the consumption of wine in Spain.
FS: What is the most unique aspect of your design?
JR: His aptitude to lengthen the experience beyond the own product. As well as the utilization of a map of the meter to structure different experiences around the consumption of the wine.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
JR: For the accomplishment of the product we rely on the CEO of the warehouse, as well as a professional photographer and it that they should allow us to give more valor to the product.
FS: What is the role of technology in this particular design?
JR: In case of this project the technology has been used to announce the product, since the technology is intrinsic q the needs of consumption of the young persons.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
JR: The part of analysis is the most important of the project, to discover why the young people have stopped consuming wine, implies discovering opportunities to come to them. Between the techniques of analysis of market, analysis of the competition, of trends in the sector, as well as bosses of purchase between others.
FS: What are some of the challenges you faced during the design/realization of your concept?
JR: To try to break with some traditional aspects of the sector of the wine. To construct new concepts leaving of side the traditional world on the one that turns the market of the wine.
FS: How did you decide to submit your design to an international design competition?
JR: After the good acceptance of the product on the part of the market, we think that an opportunity might constitute a recognition worldwide of the project.
FS: What did you learn or how did you improve yourself during the designing of this work?
JR: The project allowed us to bring us over to a completely unknown sector, with which we had not had contact before.
FS: Any other things you would like to cover that have not been covered in these questions?
JR: None
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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