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Cheer Popcorn Popcorn Package by Natsuyo Ozawa

Home > Winners > Design #56443 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Natsuyo Ozawa (NO) for A' Design Awards and Competition. You can access the full profile of Natsuyo Ozawa by clicking here. Access more information about the award winning design Cheer popcorn here.



Interview with Natsuyo Ozawa at Monday 27th of March 2017

FS: What is the main principle, idea and inspiration behind your design?
NO: The main principle of this design is functionality as the popcorn package. Not just stuff in popcorn, more advanced that consider about several use scenes of this product.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
NO: How much eat elegantly.

FS: What are your future plans for this award winning design?
NO: a. I would like to sell this design to existing premium popcorn brand. b. I would like to design more sweets package, like this!

FS: How long did it take you to design this particular concept?
NO: For the concept, I took approximately 2 weeks.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
NO: I designed this in the package design class project. And I choose popcorn package because I went to movie theater while I thinking this project idea, and when I bought popcorn in the theater, I felt awkward share the popcorn with my friend.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
NO: I would like to sell this design to existing premium popcorn brand.

FS: What made you design this particular type of work?
NO: Since I was teenager, I love to cook sweets myself and gift to my friends. Beside that hobby, naturally, I start to package design myself as pursuit level. Therefore, not only design package, I prefer to put some messages in my sweets and package to give pleasure to my friends.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
NO: My teacher advice me while I design this package.

FS: Who is the target customer for his design?
NO: Anyone who purchase premium popcorn.

FS: What sets this design apart from other similar or resembling concepts?
NO: This package is not only functionally but also fashionable.

FS: How did you come up with the name for this design? What does it mean?
NO: This naming comes from the feeling when people have popcorn.

FS: Which design tools did you use when you were working on this project?
NO: Adobe Illustrator CS5

FS: What is the most unique aspect of your design?
NO: The gold ribbon! This is not only convenient to carry, this is the key to pulling up inside popcorn. And point color of this design.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
NO: All I did myself.

FS: What is the role of technology in this particular design?
NO: water well or elevator.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
NO: I just researched myself existing premium popcorn packages. But I couldn't find something functionally design or good to eat elegantly.

FS: What are some of the challenges you faced during the design/realization of your concept?
NO: It was difficult to cut wave part of the lid.

FS: How did you decide to submit your design to an international design competition?
NO: My teacher courage to us to apply any competitions, so, I would like to respond to my teacher's expectation. And I really like this design myself.

FS: What did you learn or how did you improve yourself during the designing of this work?
NO: For the package design, paper thickness is quite important.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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