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Amoeba Coffee Table by Yoca Pvt Ltd.

Home > Winners > Design #55843 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Yoca Pvt Ltd. (YP) for A' Design Awards and Competition. You can access the full profile of Yoca Pvt Ltd. by clicking here. Access more information about the award winning design Amoeba here.



Interview with Yoca Pvt Ltd. at Wednesday 12th of April 2017

FS: What is the main principle, idea and inspiration behind your design?
YP: The main principle and idea is natural cell infusion- how two pieces connect, retain their own individuality but synchronise with each other.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
YP: The main focus in designing this work was the exploration of materials, their restraints and characteristics.

FS: What are your future plans for this award winning design?
YP: We plan to introduce this award winning design via fairs to the rest of the world.

FS: How long did it take you to design this particular concept?
YP: It took 3 weeks to design the initial concept.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
YP: The design was based on inspiration of creating something usable from discarded pieces.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
YP: We intend to produce the work ourselves.

FS: What made you design this particular type of work?
YP: We wanted to show people that even discarded pieces have a lot of beauty within them that can be harnessed with proper care and attention.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
YP: We have respect for a lot of designers, artists, poets, writers and scholars alike- they all have influence on everything we do.

FS: Who is the target customer for his design?
YP: The design is available to anyone who appreciates good design and unique process.

FS: What sets this design apart from other similar or resembling concepts?
YP: This design is set apart from other concepts as the configuration of the barks is unique to this particular product, as is its care and treatment.

FS: How did you come up with the name for this design? What does it mean?
YP: The amoeba is the cell organism that can change its shape by expanding and contracting, this was the inspiration behind the amoeba coffee table.

FS: Which design tools did you use when you were working on this project?
YP: The design tools were a lot of hand sketches with graphite pencils and paper, and Auto CAD.

FS: What is the most unique aspect of your design?
YP: The beauty of the bark itself is the most unique aspect of the design and the fact that no two barks are the same yet they connect so effortlessly.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
YP: We worked with brass artisans, local wood craftsmen and of course our team.

FS: What is the role of technology in this particular design?
YP: Technology was utilised in the concept development stages

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
YP: N/A

FS: What are some of the challenges you faced during the design/realization of your concept?
YP: The design challenges were the stability and the actual pieces coming together.

FS: How did you decide to submit your design to an international design competition?
YP: We decided to submit our design to an international design competition in order to showcase our project on a platform that’s very encouraging.

FS: What did you learn or how did you improve yourself during the designing of this work?
YP: We made several sampling processes and learned a lot during the process.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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