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Washuli Font by Jingfeng Huang

Home > Winners > Design #55553 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Jingfeng Huang (JH) for A' Design Awards and Competition. You can access the full profile of Jingfeng Huang by clicking here. Access more information about the award winning design Washuli here.



Interview with Jingfeng Huang at Tuesday 11th of April 2017

FS: What is the main principle, idea and inspiration behind your design?
JH: Washuli font design experiments mainly want to convey the meaning of Chinese characters in the form of graphics. But the choice of the medium of graphics is critical, so from the perspective of movable printing. Refine the elements of clay, and then combine the ancient Chinese architectural elements - tile. As the design of the media, the creation of the design results.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
JH: In the design of the project is mainly responsible for planning and executing the conception of the case, want to pass the changes of the elements to realize the meaning of Chinese characters.

FS: What are your future plans for this award winning design?
JH: Want to be able to let more people love Chinese culture, can see and understand the meaning of Chinese characters graphical visualization.

FS: How long did it take you to design this particular concept?
JH: From the initial idea to start the whole case of the implementation of the idea. The whole concept took 15 days.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JH: The design of the project, more in the graphics and fonts. To find a more suitable medium for expressing Chinese culture.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JH: This design project hopes to be able to produce their own works.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
JH: Yue Xin commented on the design project in the middle of a comment.

FS: Who is the target customer for his design?
JH: The design of Beijing Hanyi font library

FS: What sets this design apart from other similar or resembling concepts?
JH: The traditional font design mainly from the font itself strokes to the art of the deal, the project design is from the perspective of graphical visualization, another form of Chinese characters convey meaning.

FS: How did you come up with the name for this design? What does it mean?
JH: Washuli, is a new concept of tile and calligraphy combination. Using ancient elements to speak modern language.

FS: Which design tools did you use when you were working on this project?
JH: CorelDRAW

FS: What is the most unique aspect of your design?
JH: When the elements constitute the picture to convey the information content, the picture is full of Oriental Art features.

FS: What are some of the challenges you faced during the design/realization of your concept?
JH: In the design process, the biggest problem is how to control the art of the screen. It is necessary to ensure that the basic elements of the shape, while adjusting the screen, but also to ensure that the expression of the meaning of the font.

FS: How did you decide to submit your design to an international design competition?
JH: Hope that through the international design competition, so that more people like Chinese characters.

FS: What did you learn or how did you improve yourself during the designing of this work?
JH: In this design process, I learned the importance of quiet. How to be able to do the most basic and simple things, to achieve full marks. And do it again and again.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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