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The Serengeti Bench Seat by David Tate |
Home > Winners > Design #53884 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
DT: Functionality was the main driver for the inspiration for adding side table space to the ends of the seating area, however built in cushioned seating was already set in stone and had to be worked around.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
DT: The major focus was designing a bench seat for a commercial setting with minimal lines, unobtrusive legs and with added functionality.
FS: How long did it take you to design this particular concept?
DT: I believe it is important not rush a design's evolution in order to get it right, therefore, the Serengeti was designed in-between other pieces through 2016 and took various prototyping to reach its final design.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
DT: I am open to opportunities. Efficiency and effectiveness in construction and marketing strategy would be the biggest considerations in planning for the Serengeti's production future.
FS: What made you design this particular type of work?
DT: The need for practicality drove the reason for a bench seat with the convenience of table space.
FS: Who is the target customer for his design?
DT: This design is targeted towards the commercial market.
FS: What sets this design apart from other similar or resembling concepts?
DT: Two things stand out. The leg structure and the combination of a seat and a table.
FS: How did you come up with the name for this design? What does it mean?
DT: The name came from the inspiration behind the legs. A picture of a giraffe walking with alternating legs captured my attention and because of the accentuated length of the piece I felt represented the vast plains of the Serengeti where the giraffe can be found.
FS: What is the most unique aspect of your design?
DT: The extension of tables from the seat
FS: What is the role of technology in this particular design?
DT: To further the design USB sockets could be placed in the structure to add the convenience of charging.
FS: What are some of the challenges you faced during the design/realization of your concept?
DT: Correct proportions for the target audience.
FS: How did you decide to submit your design to an international design competition?
DT: If you can be successful in an international competition than you must be doing something right. The judges and jury have seen the best works from around the world so they are the best critics of your work.
FS: What did you learn or how did you improve yourself during the designing of this work?
DT: Instead of going the conservative way, I went alternative and thus the design became sharper and more unique, which I believe is currently more appealing in a progressive society.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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