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Conjugates Art by Manss Aval |
Home > Winners > Design #52415 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
MA: Many people associate beauty only with exotic venues or extraordinary settings, whereas I believe that beauty can be found in even the most "mundane" objects surrounding us on a daily basis. My objective was to express this with a simple, yet powerful image.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
MA: I wanted to explore simple geometric constructs as examples of "mundane" and inanimate elements to capture my message.
FS: What are your future plans for this award winning design?
MA: Since presenting this design to different audiences, I have received a very positive response and was encouraged to develop this concept further with other designs using this principle. I have now a complete series, both in monochromes and color, that architects and interior designers in particular find very attractive for their contemporary residential and commercial settings.
FS: How long did it take you to design this particular concept?
MA: It took several months of serious effort.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
MA: I was pursuing an inspiration.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
MA: I am in discussions with several companies for exclusive applications.
FS: What made you design this particular type of work?
MA: Symmetry and geometry are universally attractive and can readily be incorporated into powerful designs.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
MA: No. Only many other artists that have generally inspired me.
FS: Who is the target customer for his design?
MA: My main client audience are professional in architecture and interior design, but also fashion designers, graphic designers and technology companies.
FS: What sets this design apart from other similar or resembling concepts?
MA: This is a bit of a difficult question as every designer aims to produce a unique work. To me this design comes with a surprise: at first glance it appears very simple with sections of two spirals, but on closer examination it reveals considerable and captivating complexity.
FS: How did you come up with the name for this design? What does it mean?
MA: The name focuses on the essential portion, the area of intersection of the spirals, their link and combination.
FS: Which design tools did you use when you were working on this project?
MA: Photography and actual models.
FS: What is the most unique aspect of your design?
MA: I consider it to be an interactive work: one that can engage the viewer for a long period and inspire them to repeatedly zoom in and out. Some have commented they find it mesmerizing.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
MA: This was a solo effort.
FS: What is the role of technology in this particular design?
MA: I have a lifetime of technology experience.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
MA: Not particularly. In photography and other visual arts, you learn to pay attention to small details in your environment. I was surprised to see so many people passing by "ordinary", yet beautiful settings.
FS: What are some of the challenges you faced during the design/realization of your concept?
MA: One of the issues was to select the best general expression, a square, rectangle or other shape. I decided on a square format as having the greatest utility.
FS: How did you decide to submit your design to an international design competition?
MA: I thought it was strong enough to be considered as a submission at this level.
FS: What did you learn or how did you improve yourself during the designing of this work?
MA: One has to learn how to be your own worst critic.
FS: Any other things you would like to cover that have not been covered in these questions?
MA: No, thank you.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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