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Benjilock Fingerprint Padlock by BenjiLock Llc |
Home > Winners > Design #52349 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
BL: The main principle and inspiration behind BenjiLock is to redefine the personal security experience using hybrid technology with the consumer in mind.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
BL: My main focus was to design and create a solution for the issues that people and myself included were having as they went to the gym on a daily basis.
FS: What are your future plans for this award winning design?
BL: The future plans are bright. BenjiLock is showing the world that disruption and innovation, if done right, can create a positive impact to society. The main goal for the rest of the year is to keep innovating in the field, polish the current product portfolio and bring the award-winning design of BenjiLock to market.
FS: How long did it take you to design this particular concept?
BL: It took me four years from sketching the idea to actually making the concept a reality.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
BL: I was working as a director of marketing at a local real estate company. Sadly, they needed me only for a transitional period, and I was laid off in the month of December. The same day I got laid off, during the nighttime hours, my daughter was born. I was extremely happy, but being laid off also made me feel depressed. I felt lost and became overweight, so I decided to start going to the gym to help myself get back on track. That's when the inspiration of BenjiLock was born.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
BL: My main intention is to produce the work myself, but I am extremely overwhelmed in a positive way of other companies interested in the production rights of my invention, so the future does look bright.
FS: What made you design this particular type of work?
BL: The need to create a solution to a personal issue I encounter going to the gym.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
BL: I don't have a design or designer that really influenced me, however, I do have a great passion for popular brands, consumer products, emerging technologies, entrepreneurs, traveling and the wonders of life, so personally for me, I tend to get inspired and influenced by all of this.
FS: Who is the target customer for his design?
BL: The target customer is largely constructed by Millennials, Generation X and Baby Boomers, which shows that these markets have an amazing passion for an active life.
FS: What sets this design apart from other similar or resembling concepts?
BL: The patented hybrid technology and the simplicity of it's functionality.
FS: How did you come up with the name for this design? What does it mean?
BL: I wanted to come with a catchy and simple name to remember, so while bouncing ideas, the name Benji came up, so I just decided to call it BenjiLock.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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