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Billy Julie Mask by Naai-Jung Shih

Home > Winners > Design #52305 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Naai-Jung Shih (NS) for A' Design Awards and Competition. You can access the full profile of Naai-Jung Shih by clicking here. Access more information about the award winning design Billy Julie here.



Interview with Naai-Jung Shih at Wednesday 5th of April 2017

FS: What is the main principle, idea and inspiration behind your design?
NS: The inspiration came from micro-expression.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
NS: This mask was created to make people examine one's own conscience.

FS: What are your future plans for this award winning design?
NS: Promote it, sell it, and share the concept with people

FS: How long did it take you to design this particular concept?
NS: This project started from scratch since 2010

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
NS: This is a pursuit of an inspiration.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
NS: It’s not being produced or used by another company. I plan to sell or lease the production rights or to produce my work by myself.

FS: What made you design this particular type of work?
NS: “Billy Julie” stands for micro-expression. Since human face is a very compact display system, all kinds of emotions are displayed on a single and small footage with various subtle adjustments of muscles.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
NS: No

FS: Who is the target customer for his design?
NS: This is for individuals, collectors, or interior designers.

FS: What sets this design apart from other similar or resembling concepts?
NS: The way micro-expression is represented.

FS: How did you come up with the name for this design? What does it mean?
NS: “Billy Julie” is for two sets of personalities.

FS: Which design tools did you use when you were working on this project?
NS: Rapid-Prototyping (RP) technology and parametric design software

FS: What is the most unique aspect of your design?
NS: Creating an interface and an interpreter for people

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
NS: Paint credit: Kangming Fei

FS: What is the role of technology in this particular design?
NS: It’s very crucial in controlling design quality and explore design possibilities.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
NS: I have been working on the research of micro-expression which shows up when people try to hide emotion.

FS: What are some of the challenges you faced during the design/realization of your concept?
NS: People usually care about if a mask fit well. Can this perception be changed? How about if the general impression is reversed to also care about what a mask looks inside and to think about the nature of wearing a mask installation. So a mask is created to make people think (before putting it on) and to examine one's own conscience, not from how people think of a person from the other side of the mask. Now a mask becomes an interpreter.

FS: How did you decide to submit your design to an international design competition?
NS: I think it’s time to meet people, to introduce myself, and discuss concept with people.

FS: What did you learn or how did you improve yourself during the designing of this work?
NS: The preliminary jury did help


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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