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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Naai-Jung Shih (NS) for A' Design Awards and Competition. You can access the full profile of Naai-Jung Shih by clicking here. Access more information about the award winning design Billy Julie here. |
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Interview with Naai-Jung Shih at Wednesday 5th of April 2017 FS: What is the main principle, idea and inspiration behind your design? NS: The inspiration came from micro-expression. FS: What has been your main focus in designing this work? Especially what did you want to achieve? NS: This mask was created to make people examine one's own conscience. FS: What are your future plans for this award winning design? NS: Promote it, sell it, and share the concept with people FS: How long did it take you to design this particular concept? NS: This project started from scratch since 2010 FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? NS: This is a pursuit of an inspiration. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? NS: It’s not being produced or used by another company. I plan to sell or lease the production rights or to produce my work by myself. FS: What made you design this particular type of work? NS: “Billy Julie” stands for micro-expression. Since human face is a very compact display system, all kinds of emotions are displayed on a single and small footage with various subtle adjustments of muscles. FS: Where there any other designs and/or designers that helped the influence the design of your work? NS: No FS: Who is the target customer for his design? NS: This is for individuals, collectors, or interior designers. FS: What sets this design apart from other similar or resembling concepts? NS: The way micro-expression is represented. FS: How did you come up with the name for this design? What does it mean? NS: “Billy Julie” is for two sets of personalities. FS: Which design tools did you use when you were working on this project? NS: Rapid-Prototyping (RP) technology and parametric design software FS: What is the most unique aspect of your design? NS: Creating an interface and an interpreter for people FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? NS: Paint credit: Kangming Fei FS: What is the role of technology in this particular design? NS: It’s very crucial in controlling design quality and explore design possibilities. FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? NS: I have been working on the research of micro-expression which shows up when people try to hide emotion. FS: What are some of the challenges you faced during the design/realization of your concept? NS: People usually care about if a mask fit well. Can this perception be changed? How about if the general impression is reversed to also care about what a mask looks inside and to think about the nature of wearing a mask installation. So a mask is created to make people think (before putting it on) and to examine one's own conscience, not from how people think of a person from the other side of the mask. Now a mask becomes an interpreter. FS: How did you decide to submit your design to an international design competition? NS: I think it’s time to meet people, to introduce myself, and discuss concept with people. FS: What did you learn or how did you improve yourself during the designing of this work? NS: The preliminary jury did help
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |