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Play Creative Corporate Identity by xinguo song

Home > Winners > Design #52163 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer xinguo song (XS) for A' Design Awards and Competition. You can access the full profile of xinguo song by clicking here. Access more information about the award winning design Play creative here.



Interview with xinguo song at Tuesday 18th of April 2017

FS: What is the main principle, idea and inspiration behind your design?
XS: The main design principles of the project are originality, functionality, artistry and simplicity.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
XS: I pay special attention to the functionality and artistry of the project.

FS: What are your future plans for this award winning design?
XS: Continue to improve the details, so that the design is more refined.

FS: How long did it take you to design this particular concept?
XS: About 3 months

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
XS: I am very interested in this project, which is the main reason why I decided to design, I decide to pursuit an inspiration.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
XS: This design is designed for my own design studio.

FS: What made you design this particular type of work?
XS: Interest in the design.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
XS: In the process of design, my teachers and colleagues gave some advice.

FS: Who is the target customer for his design?
XS: Xinguo Creative design studio

FS: What sets this design apart from other similar or resembling concepts?
XS: Artistic sense and design elements.

FS: How did you come up with the name for this design? What does it mean?
XS: The name of this design is my personal name, this is conducive to identification.

FS: Which design tools did you use when you were working on this project?
XS: Photoshop、Coreldraw.

FS: What is the most unique aspect of your design?
XS: The project has the meaning of traditional culture, but also has the aesthetic characteristics.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
XS: This design is my own design.

FS: What is the role of technology in this particular design?
XS: The purpose of this design technique is to make it.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
XS: When I was designing the project, I did some research on my clients.

FS: What are some of the challenges you faced during the design/realization of your concept?
XS: Challenge is the combination of function and art.

FS: How did you decide to submit your design to an international design competition?
XS: I hold my colleagues to learn the purpose of participating in the design competition.

FS: What did you learn or how did you improve yourself during the designing of this work?
XS: The use of traditional culture is a good way.

FS: Any other things you would like to cover that have not been covered in these questions?
XS: I will continue to improve my design


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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