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Life Poster by Hajime Tsushima |
Home > Winners > Design #51995 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
HT: My designs are influenced by Ukiyo-e, the traditional woodblock prints from the Edo period, which I find fascinating.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
HT: This client, based in Hiroshima City, has a warehouse and chimney that are listed as bombed buildings by the city. After the bombing, only these two structures survived. The company still produces gold leaf wallpaper today, and through this 'Life' poster, I aimed to reinforce the significance of valuing life and the importance of passing on this rich tradition to future generations.
FS: What are your future plans for this award winning design?
HT: I intend to develop it into a series and continue the work.
FS: How long did it take you to design this particular concept?
HT: I believe it took around two weeks to design this concept.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
HT: This design was requested by the client, and I resonated with their intentions, which made the process more meaningful for me."
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
HT: All of my designs are produced in-house by my company, and I do not plan to sell or license the production rights.
FS: What made you design this particular type of work?
HT: I designed this particular work based on the client's request.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
HT: The influences on my design come from Ukiyo-e, the woodblock prints of the Edo period, as well as sumi-e, the traditional ink wash paintings.
FS: Who is the target customer for his design?
HT: The target audience for this design is the client's employees, as it is focused on internal branding.
FS: What sets this design apart from other similar or resembling concepts?
HT: What sets my design apart is that it is composed of countless lines, giving it a unique and intricate quality.
FS: How did you come up with the name for this design? What does it mean?
HT: The name is written in hiragana as 'いのち,' which translates to 'life' in Japanese, reflecting the theme of the design.
FS: Which design tools did you use when you were working on this project?
HT: I used Adobe Illustrator to create this design.
FS: What is the most unique aspect of your design?
HT: What sets my design apart is that the typography is made up of countless lines, giving it a unique and intricate quality.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
HT: No, there was no collaboration with anyone on this design. I worked on it independently.
FS: What is the role of technology in this particular design?
HT: I think the role of technology in this design is the evolution of computer graphics, which has allowed for more intricate and precise work.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
HT: For this design, I conducted research on ukiyo-e from the Edo period and sumi-e (ink wash painting), which influenced the aesthetic choices in my work.
FS: What are some of the challenges you faced during the design/realization of your concept?
HT: The design was the result of many iterations of trial and error before it was finalized.
FS: How did you decide to submit your design to an international design competition?
HT: The reason I submitted my design to an international competition was because I wanted it to be seen by people from around the world.
FS: What did you learn or how did you improve yourself during the designing of this work?
HT: Through repeated trial and error, I dedicated time to perfecting the design, never giving up until I reached a final result that I was truly satisfied with.
FS: Any other things you would like to cover that have not been covered in these questions?
HT: I don't have anything else to add.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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