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My Own Stadium Collection by Geumi Lee

Home > Winners > Design #51946 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Geumi Lee (GL) for A' Design Awards and Competition. You can access the full profile of Geumi Lee by clicking here. Access more information about the award winning design My Own Stadium here.



Interview with Geumi Lee at Saturday 21st of January 2017

FS: What is the main principle, idea and inspiration behind your design?
GL: Combing atheleticism and orientalism to empower the women who wear my clothes.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
GL: I wanted to create a collection that was both beautiful and powerful.

FS: What are your future plans for this award winning design?
GL: I plan to exhibit this collection further and someday develop my own line.

FS: How long did it take you to design this particular concept?
GL: I designed this collection over the course of 10 months.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
GL: I was inspired to design a collection around this concept because I feel that clothing should push the boundaries and preconceptions of society, and through that empower the people who wear those clothes.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
GL: Not yet, however someday I would like to develop my own line and company.

FS: What made you design this particular type of work?
GL: My own background and heritage heavily influenced my decision to design around this concept.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
GL: The work of Hood By Air and Masion Margiela both heavily inspired the design of this collection.

FS: Who is the target customer for his design?
GL: Women who want to push the boundaries and feel powerful.

FS: What sets this design apart from other similar or resembling concepts?
GL: I think it makes a strong statement, but does it in a more subtle fashion than other similiar collection.

FS: How did you come up with the name for this design? What does it mean?
GL: Its about women taking what they want from traditional masculine activities and traditions and claiming it as their own.

FS: Which design tools did you use when you were working on this project?
GL: I used fitting on models, sketching and draping as my main tools.

FS: What is the most unique aspect of your design?
GL: The use of heat transfer and unique materials.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
GL: I worked by myself on this design concept, but had professors who helped me with the technical details.

FS: What is the role of technology in this particular design?
GL: Technology plays a big part in the construction and application of unique materials in this design.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
GL: I conducted only informal research observing what people wear and how they wear it.

FS: What are some of the challenges you faced during the design/realization of your concept?
GL: Finding designs that were both powerful and beautiful.

FS: How did you decide to submit your design to an international design competition?
GL: My collection was well received at NY fashion week and I was encouraged by many people to submit it to international competitions.

FS: What did you learn or how did you improve yourself during the designing of this work?
GL: I learned how much I love the design process, I am more interested in the process than the final show.

FS: Any other things you would like to cover that have not been covered in these questions?
GL: Thank you for your consideration for this award.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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