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The Ava Tunic Dress by Bianca Elgar |
Home > Winners > Design #51362 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
BE: I designed a neckline loop system for dresses and tops, to be able to transform and personalise the look of an outfit with silk accessories. I was inspired by the opportunity of creating a variety of looks with just a few statement accessories.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
BE: Creating a variety of looks with one well designed capsule wardrobe.
FS: What are your future plans for this award winning design?
BE: To market the design worldwide.
FS: How long did it take you to design this particular concept?
BE: About six months.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
BE: This is my own design, after travelling with limited space I was inspired by the opportunity of creating a variety of looks with just a few items of clothing and accessories, as well as showing off scarf prints in a new way.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
BE: The design is used by my own company, I intend on continuing this.
FS: What made you design this particular type of work?
BE: I enjoy creating silkscreen art that can be worn in different ways. Art is a form of self expression, as is fashion and I wanted to merge this concept.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
BE: Coco Chanel's Little Black Dress.
FS: Who is the target customer for his design?
BE: Women of all shapes and sizes, who like statement silk scarves and accessories.
FS: What sets this design apart from other similar or resembling concepts?
BE: It is elegant, understated and versatile.
FS: How did you come up with the name for this design? What does it mean?
BE: The Ava because the name is elegant and easy to remember.
FS: Which design tools did you use when you were working on this project?
BE: I worked with a pattern cutter.
FS: What is the most unique aspect of your design?
BE: It's versatility.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
BE: I worked with a free-lance pattern cutter.
FS: What is the role of technology in this particular design?
BE: None.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
BE: There is a trend towards ethical, ecological and sustainable (slow) fashion which I am aware of.
FS: What are some of the challenges you faced during the design/realization of your concept?
BE: I wanted to create a tunic dress that would be suitable for women of all shapes and sizes.
FS: How did you decide to submit your design to an international design competition?
BE: I was approached to submit my designs as they are perceived to be innovative, when I researched the earlier A' Design Competitions, I felt that I would fit in.
FS: What did you learn or how did you improve yourself during the designing of this work?
BE: I learned how important high quality fabric is in creating a "timeless" design.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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