| THE AWARD |
| CATEGORIES |
| REGISTRATION |
| SUBMIT YOUR WORK |
| ENTRY INSTRUCTIONS |
| TERMS & CONDITIONS |
| PUBLICATIONS |
| DATES & FEES |
| METHODOLOGY |
| CONTACT |
| WINNERS |
| PRESS ROOM |
| GET INVOLVED |
| DESIGN PRIZE |
| DESIGN STORE |
| THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS |
Brand Conference Corporate Identity by Touraj Saberivand |
Home > Winners > Design #50988 >Interview |
 |
|
FS: What is the main principle, idea and inspiration behind your design?
TS: In my opinion brand is a mark like cross. Well I designed a cross but I was inspired by ancient plaster molding of Iranian buildings.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
TS: Brand is a completely modern concept and I wanted to combine that with an ancient visual system. The significant aim for me was to achieve a contemporary result.
FS: What are your future plans for this award winning design?
TS: I would like to participate it in other competitions.
FS: How long did it take you to design this particular concept?
TS: It didn't take very long.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
TS: It's been a while since I am trying to establish a new accent of minimalism. It should be new style of minimalism based on Middle east culture. That is why I decided to design with the inspiration of Iranian ancient plaster molding.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
TS: The design is being used as the international brand conference of Iran's visual identity.
FS: What made you design this particular type of work?
TS: In my opinion brand is a mark like cross. Well I designed a cross but I was inspired by ancient plaster molding of Iranian buildings.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
TS: No.
FS: Who is the target customer for his design?
TS: Iranian Branding and marketing Professors, experts and businesses managers. I wanted to imply that Iranian brands could be modern and local at the same time.
FS: What sets this design apart from other similar or resembling concepts?
TS: I believe this design is not only minimal but also familiar for Iranian people.
FS: How did you come up with the name for this design? What does it mean?
TS: It already had a name.
FS: Which design tools did you use when you were working on this project?
TS: Sketching and Illustrator App.
FS: What is the most unique aspect of your design?
TS: I believe this design is not only minimal but also familiar for Iranian people.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
TS: With my client. I had some different alternatives for colors and the form. We discussed with each other and gathered comments from a group of the audience of the conference.
FS: What is the role of technology in this particular design?
TS: Nothing more than executing the design in the app.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
TS: Well we surveyed a group of the audience of the conference and worked based on the collected data.
FS: What are some of the challenges you faced during the design/realization of your concept?
TS: Iranian visual culture is full of details and complexity. I wanted to turn them into minimal forms. It was quite a theoretical and executive paradox and challenge.
FS: How did you decide to submit your design to an international design competition?
TS: Attending international competitions is a kind of test for me to measure myself, to find out what level of work I do. I'd like to add that achieving awards would also make us confident.
FS: What did you learn or how did you improve yourself during the designing of this work?
TS: Whenever you design a logo, you'd face a new set of challenges and problems that you should solve based on the characteristic of the project.
FS: Any other things you would like to cover that have not been covered in these questions?
TS: I should thank you and your competition.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | View Press-Release |
