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Horizon Footwear by Wilson Hsu

Home > Winners > Design #50953 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Wilson Hsu (WH) for A' Design Awards and Competition. You can access the full profile of Wilson Hsu by clicking here. Access more information about the award winning design Horizon here.



Interview with Wilson Hsu at Wednesday 26th of April 2017

FS: What is the main principle, idea and inspiration behind your design?
WH: The black and white outsole design of this collection bears the legendary Ichimatsu Moyo pattern which historically was an elite fashion symbol in the golden age of Japanese history.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
WH: Provide the best medium between people's feet and the earth and let people can really experience the different terrains through every single dots.

FS: What are your future plans for this award winning design?
WH: Let more people know this design and feel the difference.

FS: How long did it take you to design this particular concept?
WH: Half year.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
WH: Horizon started with the imagination of the future scene, where all the products can do adjustment automatically to fit what the user need and encounter with.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
WH: We design for our own brand CCILU, which had already launched this design.

FS: What made you design this particular type of work?
WH: The thought to make people enjoy this kind of comfort in any occasions no matter it's formal or casual.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
WH: Me and my colleague worked as a team and we share the idea with each other.

FS: Who is the target customer for his design?
WH: Young talent people who always have courage to accept the challenge, pursue their dream and look for new things.

FS: What sets this design apart from other similar or resembling concepts?
WH: We reassemble the out sole with many pieces which make the shoes fit the wearer's feet in different terrains.

FS: How did you come up with the name for this design? What does it mean?
WH: Horizon, as a symbol of what people pursuing, encourage people move on and keep chasing their dreams.

FS: Which design tools did you use when you were working on this project?
WH: 2D 3D modeling

FS: What is the most unique aspect of your design?
WH: Each pair of Horizon has a sole that is created with 102 completely independent and highly resilient-rebound ccilucell units.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
WH: Me and the whole design team.

FS: What is the role of technology in this particular design?
WH: SKIVE-ON

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
WH: We do the searching regarding which type of upper is classic and popular, and suit this kind of unique outsole.

FS: What are some of the challenges you faced during the design/realization of your concept?
WH: The assemble process.

FS: How did you decide to submit your design to an international design competition?
WH: We want to let more people know about this brand new design.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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