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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Attila Stromajer (AS) for A' Design Awards and Competition. You can access the full profile of Attila Stromajer by clicking here. Access more information about the award winning design Wave here. |
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Interview with Attila Stromajer at Thursday 20th of April 2017 FS: What is the main principle, idea and inspiration behind your design? AS: I was inspired by the architecture of pyramid stairs and the movement of the waves. I was also inspired by organic principles that can be static and dynamic at the same time, like water. FS: What has been your main focus in designing this work? Especially what did you want to achieve? AS: I wanted to create interesting and original 3D structures by using simple geometric forms. My objective was to build a static object in which the steps of transformation can be traced so that it incorporates and expresses the dynamism of change. Beside being a static object, it also gives us the impression of dynamic motion by the fan-like rotation of the parts. It provides a new visual experience from every different angle. This table looks different from every pespective. This way it symbolizes the variety of nature. FS: What are your future plans for this award winning design? AS: I would like to show and sell my works to a wider audience and become an acknowledged designer. FS: How long did it take you to design this particular concept? AS: The geometry and the characteristics of this table are quite complex. Finding the rotation point and the ideal size was the biggest challenge. That is why it took almost a year to create it. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? AS: No, this was not a commissioned design. It was based on my own idea. I mostly create my own designs but I am also open to produce to order if I can have my designer’s freedom. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? AS: No other company uses or produces this product at the moment. I might sell or lease the production rights in the future but only if the original name or brand is kept. FS: What made you design this particular type of work? AS: As a psychologist I know that people’s attention can easily be attracted by monumental or changing stimulus. Just like the giant pyramids or the movement of the waves. Unfortunately, these cannot easily be placed indoors. But Wave can do it. It unites the impression of the manmade monument and the dynamic flow of the natural element and it can be part of our everyday life. FS: Where there any other designs and/or designers that helped the influence the design of your work? AS: It was completely my own idea. FS: Who is the target customer for his design? AS: I would recommend this design to those who like this modern, rectangular yet airy shape and to those who admirethe natural effect of wood. I can imagine it in a home, an office or a showroom. FS: What sets this design apart from other similar or resembling concepts? AS: I think what particularly distinguishes this table from other tables is the intresting, suprising perspective, the technical solutions, background work, process of the design, the quality of the wood (ash) and the execution. Only two materials -wood and glass-are used. To create an airy and natural effect we had to avoid using any supporters or mounts. It provides a new visual experience from every different angle. Another unique attribute of the piece is that it does not contain any fittings or stiffenings. It holds itself. It unites angularity and softness. FS: How did you come up with the name for this design? What does it mean? AS: Although everyone associated different names - pyramyd, steps, etc. - with the table, I called it Wave as it reminds me of the movement and dynamism of waves. FS: Which design tools did you use when you were working on this project? AS: I have done some research in modular, modularity design and paper (pop) up, paper folding techniques. As for design techniques I have tried to experiment a lot with modularity in design technique and read many articles about it. I tried to use smaller parts, modules or skids to create a more multiple and novel object. I experimented with many shapes and sizes of simple moduls, units and then I multiplied and rotated them in several ways. I always experimented with the paper folding techniques in a similar way. And finally I used 3D programs. FS: What is the most unique aspect of your design? AS: It provides a new visual experience from every different angle. It was made of one of the most beatiful woods: ash. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? AS: I worked with joiners on this project. FS: What is the role of technology in this particular design? AS: My goal was create an construction, which quite simple and spectacular together without any complicated technologycal solutions and metods. Anyway here comes the role of technology so how to do that, bacause it was a very difficult problem. We create a table without any equipment and appliance, because it holds itself. FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? AS: No FS: What are some of the challenges you faced during the design/realization of your concept? AS: We needed to find the balance between the angular shapes and the lightness of the object to reach its harmony. Besides, we had to find the ideal size and place the glass top exactly horizontally. Finding the precise joining points and the object’s fulcrum was also challenging. To create an airy and natural effect we had to avoid using any supporters or mounts. Only two materials -wood and glass-are used. FS: How did you decide to submit your design to an international design competition? AS: I wanted to put myself to the test on an international scale. Our start-up company could also benefit from the marketing power of this competition if the design is ranked high. FS: What did you learn or how did you improve yourself during the designing of this work? AS: I learned from this project that it is hard work to get from the concept to the final piece and to keep this process and collaboration free of stress. As I see it, the main challenges are in the small but important details. Also, it is difficult to find the „perfect” version for even a well-developed design. To improve myself I did some research on the internet, read professional books, studied drawing, maths and geometry. I also learned about 3D softwares and the techniques of joinery. FS: Any other things you would like to cover that have not been covered in these questions? AS: No
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |