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Duo Interactive Media by Vmw Group

Home > Winners > Design #49986 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Vmw Group (VG) for A' Design Awards and Competition. You can access the full profile of Vmw Group by clicking here. Access more information about the award winning design Duo here.



Interview with Vmw Group at Wednesday 15th of February 2017

FS: What is the main principle, idea and inspiration behind your design?
VG: Seeing is believing. Using Photos with CGI realism as an intuitive way to navigate and retrieve information.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
VG: There were many aspects and raw components to come together in one media platform. We want to curate, sync them and create a total branding through electronic touch media.

FS: What are your future plans for this award winning design?
VG: To promote the recognition's of the award we received with our clients and future clients.

FS: How long did it take you to design this particular concept?
VG: 2 months from concept to design user experience and interface. 2 months for planning to producing contents.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
VG: Design was commissioned.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
VG: Each project is unique, requiring to produce bespoke contents. We will continue producing ourselves.

FS: What made you design this particular type of work?
VG: Challenges to translate a complete branding of a complex mix-development in a touch base media.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
VG: Not designers but journalistic and lifestyle photos helps as references to curate for our photos content.

FS: Who is the target customer for his design?
VG: Potential Home owners and Investors.

FS: What sets this design apart from other similar or resembling concepts?
VG: Using full 360 ‘spherical’ and rotational ‘circular’ actions to tie-in with Architect’s concept.

FS: How did you come up with the name for this design? What does it mean?
VG: R-Media - ‘R’ represent 3 principles: Rich information, Relevance in content, Resonate with audience

FS: Which design tools did you use when you were working on this project?
VG: Digital Photography, Aerial Drones, 3DsMax, V-ray, Autopano Giga, Photoshop, Lightroom, Flash, HTML5 Scripting.

FS: What is the most unique aspect of your design?
VG: First opening sequence of aerial full 360 on a 55 inch touch screen. The reaction from viewers intuitively uses the interface are priceless.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
VG: Worked with aerial drone specialist, to fly at very specific height and ‘hold’ that GPS position to counter strong winds while taking multiple high-res photos to complete full 360 panoramas.

FS: What is the role of technology in this particular design?
VG: Technology to create the contents and touch navigation are essentials. It role is to facilitate the user experience in a subtle ‘sub-conscious’ way.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
VG: Primary research are on studying the context of neighborhood for identifying amenities that strengthen the development’s location.

FS: What are some of the challenges you faced during the design/realization of your concept?
VG: Capturing the essence and nuances of the location through static photos. The context of neighborhood, understand the lighting conditions to plan timing and execute the photography of various categories.

FS: How did you decide to submit your design to an international design competition?
VG: From positive feedback responses from our clients, this project showcase stands out. To create awareness and recognition for the challenges we set ourselves creatively.

FS: What did you learn or how did you improve yourself during the designing of this work?
VG: The final product is the sum of many parts. It is never linear but dynamic when resolving and sync with each other.

FS: Any other things you would like to cover that have not been covered in these questions?
VG: Nil.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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