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Natures Art Vegetable Can by Gabriela Chelsoi | CreativeByDefinition |
Home > Winners > Design #48896 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
GC: The main inspiration behind the design was nature and its creations, in this particular case the vegetables.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
GC: The main focus in this project was elevating the quality of vegetable can design.
FS: What are your future plans for this award winning design?
GC: I would like to continue the vegetable can design line with more products.
FS: How long did it take you to design this particular concept?
GC: This particular concept was created in 1 month.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
GC: I wanted to explore the idea of art packaging for vegetables cans.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
GC: I can lease the rights for production.
FS: What made you design this particular type of work?
GC: I made this project because I'm a big fan of gourmet products.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
GC: I was influenced by street art from Paris.
FS: Who is the target customer for his design?
GC: The target customer for this design is middle- higher class.
FS: What sets this design apart from other similar or resembling concepts?
GC: What sets the design apart from similar concepts is the new innovating perspective that is exploring and the hand-made illustration.
FS: How did you come up with the name for this design? What does it mean?
GC: The name of this design came from the origin of the products.
FS: Which design tools did you use when you were working on this project?
GC: I used hand crafted illustrations & drawing, rendering computer programs.
FS: What is the most unique aspect of your design?
GC: The most unique aspect of the design is the engraved illustrations on the aluminum can, that can be reused after it is finished.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
GC: This project was entirely my concept.
FS: What is the role of technology in this particular design?
GC: The technology helped me illustrate better the essence of the product.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
GC: Yes. I analyzed the target customers and tried to improve their buying experience.
FS: What are some of the challenges you faced during the design/realization of your concept?
GC: The challenges of this project was creating some black line illustrations that could capture the large amount of details that the vegetables have.
FS: How did you decide to submit your design to an international design competition?
GC: I think that international competitions are a very good opportunity to present innovating ideas.
FS: What did you learn or how did you improve yourself during the designing of this work?
GC: I learned to explore more design options : playing with color, black and white contrasts, simple line illustration versus more complex visual representations.
FS: Any other things you would like to cover that have not been covered in these questions?
GC: No.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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