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Digilock Smart Bike Lock by Tong Jin (TJ) Kim

Home > Winners > Design #48410 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Tong Jin (TJ) Kim (TK) for A' Design Awards and Competition. You can access the full profile of Tong Jin (TJ) Kim by clicking here. Access more information about the award winning design DigiLock here.



Interview with Tong Jin (TJ) Kim at Wednesday 20th of April 2016

FS: What is the main principle, idea and inspiration behind your design?
TK: There are many great innovative technologies being introduced every year. We can add more value to them if we can help find better applications, making them more meaningful.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
TK: I want to see innovative technology to be more acceptable, adaptable, and approachable for everyday use by integrating it to something that we need in everyday life style.

FS: What are your future plans for this award winning design?
TK: It's in a development stage, need to make a lot more changes through evaluation and iterations to make improvements. I would like to build a business model around this product solution.

FS: How long did it take you to design this particular concept?
TK: I started working on this since 2013 and still going through many iterations to improve the concept.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
TK: I used live in Chicago, I saw growing numbers of bike riders in the city. They were always facing the same issue, securing the bike in the city environment.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
TK: It is in the development stage, I would like to launch this in the market soon. It would be nice to find a partner to accelerate the process.

FS: What made you design this particular type of work?
TK: I am always looking for simple innovative solutions to improve our lifestyle.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
TK: There are many great bike lock solutions in the market. I learned a lot by studying them and the designer's intent behind them.

FS: Who is the target customer for his design?
TK: College students and young professionals leaving in the urban lifestyle, commuting to school and work.

FS: What sets this design apart from other similar or resembling concepts?
TK: Technology integration in right applications.

FS: How did you come up with the name for this design? What does it mean?
TK: Simply means a smart bike lock.

FS: Which design tools did you use when you were working on this project?
TK: I used many digital design tools and technology based tools to communicate and demonstrate the idea to others. I think sketching is the most effective design skill set that helped to accelerate the process.

FS: What is the most unique aspect of your design?
TK: Better application of the innovative technology that focusing on improving the core user need.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
TK: A lot of my friends are bike riders and commuters to work. Their inputs were most valuable guide to my design direction.

FS: What is the role of technology in this particular design?
TK: The technology enables us to improve the experience, making the experience to be more simple, making the process to be automated.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
TK: I looked at where and what applications that the technology is used and learn about pros and cons using it for the applications.

FS: What are some of the challenges you faced during the design/realization of your concept?
TK: Lack of my knowledge in the technology, but also don't limiting my creativity by learning more about them.

FS: How did you decide to submit your design to an international design competition?
TK: I am always looking for an opportunity to connect with others and I think winning a award from an international design competition is one of the best way to do so.

FS: What did you learn or how did you improve yourself during the designing of this work?
TK: I evaluating the concept with people's inputs make a big difference to the concept outcomes. Design is not about individual designer's desire, it is about understanding people's desire and expectations.

FS: Any other things you would like to cover that have not been covered in these questions?
TK: I believe in innovation process by connecting with others, learning what they know and collaborating with them.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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