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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Ela Pincu (EP) for A' Design Awards and Competition. You can access the full profile of Ela Pincu by clicking here. Access more information about the award winning design Harmony here.
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| Interview with Ela Pincu at Wednesday 20th of April 2016 FS: What is the main principle, idea and inspiration behind your design? EP: The idea was to create a well designed Vertical Flowerbed, that people will happily placed indoors as a useful ornamentation. FS: What has been your main focus in designing this work? Especially what did you want to achieve? EP: We wanted to create an easy-to-use, low cost product that will be accessible for a wide variety of users. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? EP: The most important thing in the process was to make it work. The best way it can. Harmony was designed and finalized after 2 years of research. The final dimensions and angels were chosen after building and trying a wide variety of prototypes. The aesthetic process came after. FS: What sets this design apart from other similar or resembling concepts? EP: Unlike other hydroponic systems, Harmony is designed and manufactured as a one piece product, this simplifies the assembly of the product and enables a DIY approach. Furthermore, a one piece product without connectors and joints, prevents leaking and dirt. FS: What is the role of technology in this particular design? EP: The chosen manufacturing method of rotation, provides a low cost, and a more affordable product.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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| NEWS Results will be Announced to Public on April 15, 2026. REGISTRATIONS OPEN Registration to A' Design Award & Competition 2025-2026 period is now open. |
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