THE AWARD
CATEGORIES
REGISTRATION
SUBMIT YOUR WORK
ENTRY INSTRUCTIONS
TERMS & CONDITIONS
PUBLICATIONS
DATES & FEES
METHODOLOGY
CONTACT
WINNERS
PRESS ROOM
GET INVOLVED
DESIGN PRIZE
DESIGN STORE
 
THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS

Soft Light by Tianyi Shi

Home > Winners > Design #48078 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Tianyi Shi (TS) for A' Design Awards and Competition. You can access the full profile of Tianyi Shi by clicking here. Access more information about the award winning design Soft here.



Interview with Tianyi Shi at Tuesday 25th of October 2016

FS: What is the main principle, idea and inspiration behind your design?
TS: The design inspiration comes from how I felt when I used an ordinary foam to clean my house. When I touched it, I felt softness and warmth. I tried to push it to change its shape, but I never succeeded – it always returned to its original square, like a stubborn child playing game with me. It is that feeling that attracted me, so much that I thought the foam could be a member at home. Therefore, I began to try to accomplish a household product made of foam.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
TS: I would like my work could company users through the character of foam. When you feel lonely, you could play with it. It seems be nodding or bowing when the foam cover is pressed. Besides the fun of playing with it, some interest can be found when it is quiet too. The light through the yellow sponge is naturally dim, leaving home in quietness and warmth. Looking into the large or small pores on it and the lights coming out of them is a nice way to spend boring time.

FS: How long did it take you to design this particular concept?
TS: About 4 monthes.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
TS: Because I hope to establish a deeper intimate relationship between product and users from the angle of sensations and interactive experiences. Apart from the basic functions,product can understand and care the owners with unique missions, which brings happiness and entertainment to them when they feel boring and solitude.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
TS: It is not produced by any company yet. If any company have interests to collaborate, it is welcomed.

FS: Who is the target customer for his design?
TS: People who living in big city and need company.

FS: What sets this design apart from other similar or resembling concepts?
TS: I think is the material.

FS: How did you come up with the name for this design? What does it mean?
TS: The name is come from character of my light. It is made by foam and very soft. Soft is a very unique character which make my light different from other lights. So the name is soft light.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | View Press-Release
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |