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Rank Badge Product Design by 1983ASIA

Home > Winners > Design #45654 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer 1983ASIA (1A) for A' Design Awards and Competition. You can access the full profile of 1983ASIA by clicking here. Access more information about the award winning design Rank Badge here.



Interview with 1983ASIA at Wednesday 26th of April 2017

FS: What is the main principle, idea and inspiration behind your design?
1A: The auspicious animal totem is the center of the cultural and spiritual worship of Chinese people. 1983ASIA studies on the auspicious animals of the Chinese dynasties and in the Chinese decorative aesthetics, excavates the spiritual world behind them, and draws inspirations from them, in order to re-demonstrate the great oriental aesthetics by modern design skills. We hope to show the fashionable, vigorous Asia to the world.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
1A: 1983ASIA rearranged the features and color systems of the auspicious animal totems in Asia and boldly re-designed the ancient totems, with repeated modification, editing and adjustment. To encourage the younger consumersto develop interest in their own traditional culture as they see this product, we tried to use new materials. The designers have checked the color and made samples with the factory for many times. Finally,it’s decided asan enthusiastic fashion accessory, giving brand new vigor to the Chinese totem culture.

FS: What are your future plans for this award winning design?
1A: This series of products have been marketed and well received. We’ll continue the notion of Rank Badge” and transfer more traditional elements to design and bring the products to more people.

FS: How long did it take you to design this particular concept?
1A: About half a year.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
1A: 1983ASIA has been always devoted to the study of Asian culture and endowing new energy to tradition via design. As Asian designers, 1983ASIArethoughtthe link between Chinese people’s design and the Chinese culture and released this designspontaneously, hoping to initiate brand new visual experience by design and spreadto the world Chinese people’s awe fornature.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
1A: Our design is entrusted to another company for production and is marketed in China.

FS: What made you design this particular type of work?
1A: We hope to initiate brand new visual experience by design and spreadto the world Chinese people’s awe for nature.

FS: Who is the target customer for his design?
1A: The new generation who’re interested in traditional culture.

FS: How did you come up with the name for this design? What does it mean?
1A: It’sderived from the Chinese character Rank Badge.

FS: Which design tools did you use when you were working on this project?
1A: We draw it by hand first, and then modified, compiled and adjusted it by PS and AI.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
1A: We do research and select materials on our own.

FS: What is the role of technology in this particular design?
1A: It helps deliver more unique visual experience.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
1A: We’ve never been influenced by data or analytic study. Instead, we study on the interesting totemism of “Guanbu” and “auspicious animals” in ancient China.

FS: What are some of the challenges you faced during the design/realization of your concept?
1A: How to make the old-fashioned elements innovative and bring them into life.

FS: How did you decide to submit your design to an international design competition?
1A: I did this for delivering joys and wishes to more people.

FS: What did you learn or how did you improve yourself during the designing of this work?
1A: Designing has informedus of endless treasure hidden deeply in humanity ready for being excavated and discovered.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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