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Cwic Toy by Pablo Saracho

Home > Winners > Design #43582 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Pablo Saracho (PS) for A' Design Awards and Competition. You can access the full profile of Pablo Saracho by clicking here. Access more information about the award winning design Cwic here.



Interview with Pablo Saracho at Saturday 31st of October 2015

FS: What is the main principle, idea and inspiration behind your design?
PS: Deciduous trees show perfectly the cycle of life every year. We thought that it could be a good idea to design a tree in which you could change pieces of different colors that represent the foliage in every season. At the same time, you can explain to a kid the cycle of life.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
PS: We wanted Cwic to be both beautiful, colorful and didactic.

FS: What are your future plans for this award winning design?
PS: Keep working on the next wooden toy.

FS: How long did it take you to design this particular concept?
PS: Three months.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
PS: It was just inspiration, serendipity. Having a walk last fall in Segovia and seeing all the trees changing colors and getting ready for hibernation.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
PS: We are producing the work ourselves.

FS: What made you design this particular type of work?
PS: We think toys can be beautiful, inspirational, interactive and 100% natural.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
PS: Not that I have in mind right now.

FS: Who is the target customer for his design?
PS: Children from 3 to 103.

FS: What sets this design apart from other similar or resembling concepts?
PS: We have never seen anything like it. It is more than just a puzzle. Besides, the design is different from most of the wooden toys you can find in the market.

FS: How did you come up with the name for this design? What does it mean?
PS: Cwic means life in anglo saxon. My wife is a philologist and so she looked for a name that could transmit the idea of being alive without being too evident. Besides it had to be short and easy to remember.

FS: Which design tools did you use when you were working on this project?
PS: The pencil and paper, a computer, the tools in my garage during the weekends and in the factory during the weeks, to get to a valid prototype. After that, a CNC machine.

FS: What is the most unique aspect of your design?
PS: Simplicity, synthesis. Being able to tell a lot of things from a minimalistic design.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
PS: All the people in the company.

FS: What is the role of technology in this particular design?
PS: It is very important if you are to produce in market prices and for the wholw world.

FS: What are some of the challenges you faced during the design/realization of your concept?
PS: How to represent a tree and its foliage with different pieces. We had to build a trunk that could resist standing as we put the different circles that represent the foliage. The packaging was also a challenge.

FS: How did you decide to submit your design to an international design competition?
PS: It is our best design this year.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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