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Toothbat-Wow Dental Floss Holder by Mr. Gordon W.K. Lam; Ms. Wilma F.L. Yuen |
Home > Winners > Design #41894 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
WL: Daily flossing habit is highly recommended by dental professionals to prevent the periodontal disease but the tedious technique hinders its popularity.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
WL: To create a tool that provides an incredible easy and effectiveness flossing experience to the users.
FS: What are your future plans for this award winning design?
WL: It is only less 10% of population has daily flossing habit in most of countries. We will promote Toothbat to the market. We believe Toothbat is the greatest invention next to toothbrush. Predicatively, Toothbat will bring a revolutionary change on the oral health standard of public.
FS: How long did it take you to design this particular concept?
WL: I started the conceptual design in 2011.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
WL: The beginning was I looked for a tool to helping my family to develop the flossing habit but unable found a good tool in the market. Therefore, I started to design myself.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
WL: Yes, the products were launched in the market. They are produced ourselves for now.
FS: What made you design this particular type of work?
WL: To improve the oral health of my family.
FS: Who is the target customer for his design?
WL: The people who cares about their oral health, adult or kids, men or ladies.
FS: What sets this design apart from other similar or resembling concepts?
WL: Toothbat obtains many patent designs. It provides 3-directional floss can reach every tooth easily. And the Twister Technology create the ultimate floss tension that no other product can achieve.
FS: How did you come up with the name for this design? What does it mean?
WL: Toothbat-WOW can give you an incredible easy and effectiveness flossing experience that you never have. It is WOW quality.
FS: Which design tools did you use when you were working on this project?
WL: We use 3-D design software and 3-D printing technology on this project.
FS: What is the most unique aspect of your design?
WL: Simply and functional.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
WL: The report of public health department in HK tells us that there are only less 10% of population has the daily hand flossing habit. The demand is there.
FS: What are some of the challenges you faced during the design/realization of your concept?
WL: Most of people thinks flossing is troublesome, painful and time consuming... The challenges is to change their mind and habit.
FS: How did you decide to submit your design to an international design competition?
WL: Toothbat is a brand new invention. The design awards can help to bring it to the stage of world.
FS: What did you learn or how did you improve yourself during the designing of this work?
WL: From the first generation, it has already had a great improvement in terms of appearance and functional.
FS: Any other things you would like to cover that have not been covered in these questions?
WL: I am so glad that over 90% of my family has developed the daily flossing habit now.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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