|Editor Frank Scott (FS) from DesignPRWire has interviewed designer Elia Pittavino (EP) for A' Design Awards and Competition. You can access the full profile of Elia Pittavino by clicking here. Access more information about the award winning design arcAdia Italian Vodka (Concept Bottle) here.
|Interview with Elia Pittavino at Saturday 7th of March 2015
FS: What is the main principle, idea and inspiration behind your design?
EP: My design & naming inspiration came up by the ancient undisclosed worlds, iconic & mythological constructions as well as futuristic design buildings. The logo is carachterized by the strong A central letter that is the mark of arcAdia. The mark itself is linked up with the celtic "awen" glyph symbol that, also in the modernity, refers to the poetic & spitirual illumination.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
EP: My main focus was to concept & design a bottle with a shape that could speak also to the fashion and luxury audience.
FS: What are your future plans for this award winning design?
EP: My future plans for my arcAdia concept bottle are to spread up the project in order to get the concept known and find possible business & production opportunities.
FS: How long did it take you to design this particular concept?
EP: The idea came up in the last months of 2014 and after that initial period I've kept in my mind the concept collecting inspirations & thoughts.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
EP: My design started with an idea that I've decided to pursuit & develop on my own in order to get it real.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
EP: My Idea is to produce my concept leasing the production rights.
FS: What made you design this particular type of work?
EP: I've started designing this project with the luxury world and designs in my mind as I've always been fascinated by the effectiveness of the clean & sophisticated products.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
EP: As I've mentioned before my inspiration came up mosty from the luxury world & designs.
FS: Who is the target customer for his design?
EP: My target customer is mainly the fashionista & in in general the luxury goods buyer.
FS: What sets this design apart from other similar or resembling concepts?
EP: arcAdia is an Italian Vodka, recognizable worldwide as an excellence synonym. The concept speaks up with a an evocative & the design that carry itself a functional shape, easy to handle shape and be served up.
FS: How did you come up with the name for this design? What does it mean?
EP: The name of this design came as a spakle after several time of research in the alcoholic beverages world & design in general. The name links up with the ancient world of the poetic academy & movement "Arcadia" that was estabilisherd in Italy to promote the elegance & simplicity of the classic poetry in contrast with the baroque one.
FS: Which design tools did you use when you were working on this project?
EP: To work on this project I've used Adobe Illustrator for the logo design, MAXON CINEMA 4D for the 3d bottle model & renderings, Adobe Photoshop fot the post production & editing.
FS: What is the most unique aspect of your design?
EP: The most unique aspect of my design is in my opinion the shape of the bottle made by a polygonal base & flat slightly rotated faces.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
EP: As Elia Pittavino I'm the only ideator of this project.
FS: What is the role of technology in this particular design?
EP: The technology in an artificial meaning takes no part in my project & concept at this stage. However the technology from a Packging design point of view takes part in the gift packaging that is studied to be opened by twisting the main part and holding up the base, when normally grabbed & carried out for transportation the package remains closed.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
EP: When I've started designing my project my main inspiration came up by the luxury world & imagery & this purpose led my main searches.
FS: What are some of the challenges you faced during the design/realization of your concept?
EP: During the design process one of the challenges were for me facing the 3d model sturctural part with its functional shape.
FS: How did you decide to submit your design to an international design competition?
EP: I've decided to submit my design to the A' Design Award & Competition after I've continued working and believing on my Concept & Project. I've also partecipated as I already knew the competition, which I've partecipated the last year submitting my "Twoforone Productions Corporate Identity" project in the A' Graphics and Visual Communication Design Award 2013 - 2014 Period, that won an Iron Award.
FS: What did you learn or how did you improve yourself during the designing of this work?
EP: The arcAdia bottle project was firstable a challenge for me in oder to improve myself with stronger conceptualization, 3d design & modelling skills.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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